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Not long ago, the Land Rover brand ushered in the launch of a blockbuster product in 2020-the new guard, as a complete replacement of Land Rover's oldest model, its hard-line and stylish appearance, as well as the blessing of its off-road genes. It soon attracted the attention of many Chinese consumers. This is not, the terminal car price increase of 100000 yuan came the news.

At the Chengdu Auto Show on July 24th, Land Rover officially announced the official guiding price of the new guard. There are four models on the market, the price range is 77.8-958000 yuan, and the first batch of new guards on the market are five-door version of the Guardian 110s.

As the car already has a high reputation in China and is well-known in the off-road circle, the return of the brand-new guard also makes the market heat of the car rise rapidly. A number of industry insiders pointed out that at present, the new guard of Land Rover generally increases the price in the store by 100000 yuan. Another person familiar with the matter also said that the new guard will have to wait more than three months to increase the price by 150000.

From the terminal sales of the new guard, we can see the initial successful product characteristics of the car after a complete replacement, as well as its attraction to Chinese consumers. At that time, when Land Rover Aurora initially went public, it also increased the price by 200000 yuan to pick up the car, but under the influence of brands, products and market environmental factors, many Land Rover products showed dismal sales discounts, and brand and market reputation declined seriously. The launch of the new guardian of Land Rover seems to reverse the decline of Land Rover in China. On the other hand, whether the follow-up market performance of the car can continue remains to be tested by the market.

An industry insider commented, "the price increase itself is a willingness to fight one by one, as long as both parties agree that the new guard product is good, but not so good that it is worth an increase of 100000." And some consumers said that with the market tone of the Land Rover brand, the enthusiasm may be greatly reduced after the sale.

There are four models of the new Land Rover Guardian sold in China, all of which are five-door version of the Guardian 110model, with a price range of 77.8-958000 yuan. The design of the new guard part continues the hard retro features of the old products, such as the straight and resolute waistline, window line and other main feature lines are retained in the new model, and the rounded rectangle is used in the appearance details such as China net, headlights, taillights and so on. at the same time, the prominent wheel eyebrow also highlights the off-road characteristics of the car. In addition, the new guard also integrates more fashionable design styles.

The square shape and the design of the plug-in spare tire are also the classic elements of the old model. In terms of size, the length, width and height of the new car are 5018 (including external spare tire) / 2008/1967mm, wheelbase 3022mm.

In terms of interior decoration, the car mainly embodies a simple and practical style. A small area under the central control screen integrates functions such as shift lever, interior temperature adjustment and volume, while the central part designs storage space.

It is worth noting that the new guard uses a load-bearing body. In terms of power, the Guardian 110 is equipped with a 3.0-liter in-line six-cylinder twin-pressurized engine and a 48-volt motor with a maximum power of 400 horsepower and a peak torque of 550 Nm. The transmission system matches the ZF 8-speed automatic transmission. At the same time, the new car is equipped with air suspension and supports suspension height and soft and hard adjustment.

For a hot market imported hard models, often due to limited production capacity and quota, it is easy to increase the price of terminal sales. Of course, the resumption of price-raising sales by the Land Rover brand has also caused great controversy on the Internet. As for the follow-up market situation of the new guard model, we can only wait and see.

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