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Kia Jiahua, as an early MPV model that entered the domestic market, was listed as a domestic model in 2004. at that time, Jiahua was already in the market as a mainstream MPV model. However, due to the MPV market has been in a low market share and increased market competitiveness, Dongfeng Yueda Kia will stop production of the model, and now reconsider the "return" of the model.

According to the latest overseas media reports, the new Kia Jiahua will enter China through import in June 2021, and it is also expected to be domestic, which means that the model will return to the Chinese market with a plan to import first and then domestic, and the price of the new car is expected to be 25-300000 yuan.

Compared with the previous generation of domestic models, the new Jiahua model has changed a lot, in addition to the appearance of a new interior changes, there is also a significant increase in body size, more abundant passenger space.

In appearance, the new Jiahua adopts the latest design language, and the large-size tiger whistling medium net with headlamp group integrates the LED light belt and grille into one, full of family flavor. The suspended roof looks more advanced with the chrome-plated design at the rear of the body. The rear of the car adopts the design of through-type taillights, which echoes with the front face.

On the length, width and height of the body size, the new car is 5155*1995*1740mm and the wheelbase is 3090mm. The oversized size not only brings excellent space performance, but also makes the model look bigger. It is worth noting that more abundant space is the purpose of the new model, and the interior layout of the new car is the biggest highlight, providing a seat layout of 4, 6, 7, 8 and 11 seats, which can rotate in many directions. enriches the demand for the use of the scene.

In terms of interior decoration, the new Jiahua also uses the latest design language, the new car is equipped with a 12.3-inch LCD dashboard and 12.3-inch central touch screen, and uses the popular joint screen design, which suddenly improves the sense of technology. In the lower control area, the common control keys such as volume knob and temperature button are solid design, and the rest of the function keys are touch interaction.

Power as a reference, the new Kia Jiahua in the South Korean market with a total of three engines, namely, 2.2L diesel engine, 3.5L "MPi" gasoline engine and 3.5L "GDi" gasoline engine, the transmission is 8AT gearbox, as for how to carry domestic will wait for the latest news.

With the opening of the second-child market, which has made more and more car companies join the MPV market, the Kia brand has chosen to let Jiahua "return" to the Chinese market, hoping to regain its market share with more attractive models.

However, for today's domestic MPV model market, it has been clearly divided, and it is difficult to shake the Buick GL8 market even like Volkswagen's newly listed Weiran. Not to mention Kia Jiahua, which is the first to sell imported models in the domestic market, besides the brand, the higher starting price of the new car will also deter more consumers, not to mention that it will have a more competitive model market like Senna in Toyota in the future. So there is still a big challenge for Kia Jiahua to return to the domestic market.

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