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For advertising, it has always been through more interesting content to achieve customer attention in order to achieve the effect of communication. However, a few days ago, an advertisement for Xiaopeng's latest model P7 was discussed by many netizens because the title was too "eye-catching".

According to a screenshot of Xiaopeng P7's latest advertisement, a slogan saying "if you eat Xiaopeng P7, you are not afraid to find it" appears under Xiaopeng's official account, with a woman getting out of the car below. And such advertising words, so that many netizens have a certain space for reverie.

Although some netizens said that Xiaopeng P7 this advertisement, in fact, there is no problem with clicking into the video content, only about the crew "stealing snacks" content, but because the title is some "edge ball", it was discussed by many netizens, and some netizens even expressed "bad taste". Of course, some netizens said that it is just that some netizens have too many ideas and there is no problem with advertising.

For most car companies, the launch of new cars will gain attention through a large number of advertisements to achieve brand competitiveness and sales improvement, and Xiaopeng P7 as its second mass production model will naturally receive certain attention. This is also true from the recent advertisements frequently promoted by Xiaopeng Motor.

At the beginning of the market, Xiaopeng made the P7 as a standard Tesla Model 3 model. The overall design is also inclined to the sedan design, the overall shape is simple and full of scientific and technological sense. A total of 8 models with long range of rear drive, long range of rear drive and high performance of all-wheel drive are launched. The range of NEDC mileage is 552km-706km, and the subsidized price is 22.99-349900.

However, at the beginning of the listing, Xiaopeng P7 sales were average, with a cumulative sales of only 166 units in May after listing, compared with Tesla's sales of more than 10, 000 model 3, which is a little behind. But in this regard, Xiaopeng said that it is only the reason why the output has not kept up and has not been formally delivered. Sales rose to 302 in June and continued to rise to 1725 in July.

Although the advertisement of Xiaopeng Automobile is controversial, it also achieves a certain communication effect at the same time, but for this kind of advertising communication, it may bring certain negative effects to the brand. Therefore, it is also suggested that car companies and public relations companies should use positive communication in advertising communication to achieve the upward development of the brand.

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