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Speaking of high-end models than BBA and various multinational luxury brands, Hongqi brand, as a famous brand in domestic independent car enterprises, has become a "member" of China's high-end model market through various marketing. A few days ago, the Red Flag brand was the first to release the latest August sales figures, which showed that Red Flag sold 21000 vehicles in August, up 110% from a year earlier.

Although the monthly sales of about 20,000 vehicles is not large, it is a good performance as a high-end model, after all, it surpassed many luxury brands such as Volvo, Jaguar Land Rover and Infiniti in July to improve its competitiveness in the luxury market.

According to its sales performance from January to August, the Red Flag brand sold a total of 108500 vehicles, up 108 per cent from a year earlier. This has not only become one of the few independent brands to achieve growth, but also one of the most outstanding high-end brands this year.

To achieve this performance is also due to the brand transformation of the Red Flag brand and the increase of the product line, resulting in the growth of terminal sales. At present, FAW Hongqi brand has L5, H7, H5 three car products, as well as HS7, HS5, E-HS3 three SUV models.

In August this year, Red Flag re-launched a number of models, including Red Flag H9 and Red Flag HS7 2021. Among them, Red Flag H9 is located in the new era C + class luxury flagship sedan, with a price of 309800 yuan. Without listing, it has received wide attention both inside and outside the industry, even if the Red Flag H9, which is less than a thousand vehicles since its listing, has brought a certain degree of attention and sales support to the brand.

However, some sources pointed out that it was precisely because of the popularity of the models and the low output that the Red Flag H9 was exposed with the news of a "price increase". Netizens revealed that picking up the car required an additional decoration fee of 30,000 yuan, otherwise it would have to wait for more than half a year. However, I learned from some sales that if you book a car now, there will be no fare increase, and it is hard to say later, but there is a good chance that you will give priority to picking up the car with additional decoration.

According to the current guidance price of Hongqi H9, the price of the new car is 309800-539800. If calculated according to the price increase of 30, 000, it means 339800-569800 to pick up the car, or even reach the level of the BBA model.

Whether the "price increase" for new cars is due to the lack of quotas, Red Flag H9, which has just been listed on the market, naturally has a certain first place in production, but if the "price increase" undoubtedly has a certain impact on the brand.

According to the red flag brand's sales target of 200000 vehicles this year, 54.25% of the target sales have been achieved by Aug. 31. With only four months left at the end of the year, the red flag brand must achieve sales of nearly 23000 vehicles per month if it is to achieve its target sales. There may be some challenges. However, according to the brand's growing sales performance, it is already close to Cadillac and Lexus brands, and if sales cannot be achieved, it will be very close to the target.

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