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NIO announced on "NIO APP" that it will open a 24-hour replacement experience, that is, users' fuel vehicles will be exchanged for a free Xilai ES8 and experience for 24 hours.

According to NIO's introduction, test drivers must first have their own fuel cars before they can have a free test drive of an ES8 for 24 hours, while their fuel vehicles can be placed in an exclusive parking lot arranged by NIO and buy personal accident insurance and vehicle insurance.

The first 17 cities to open the event are Beijing, Hangzhou, Chengdu, Nanjing, Ningbo, Xuzhou, Xi'an, Fuzhou, Wenzhou, Tianjin, Chongqing, Jinhua, Haikou, Sanya, Qingdao, Jinan and Huangshan.

Of course, in addition to having their own fuel-fueled cars, users who participate in the activities also need to meet certain conditions, with a driving experience of more than two years.

Unlike the test drive in an ordinary 4S store, the event is a 24-hour experience, which also means that officials need to prepare a large number of test-drive vehicles.

Coincidentally, recently, it has been exposed on the network that NIO's internal "buyback policy". From the screenshot message, after buying ES8 with a full payment of 490000 yuan, Lai employees can rent the vehicle back to the company for a period of two years, and the contract will expire at a rent of up to 432000 yuan. Finally, Lai employees only need to spend 58100 yuan to buy ES8. If the employee chooses a loan to buy a car, it will cost 87800 yuan two years later.

Of course, the specific plan of the "buyback policy" circulated on the Internet has not been confirmed, but the employee car purchase and rent-back plan does exist, which has been officially confirmed by NIO.

With regard to the employee's car purchase and rent-back plan, the NIO official has explained it. According to NIO, many sales consultants will invite customers to test-drive, which requires a lot of test-driving costs, and at the same time, there is a situation in which employees buy cars, so Ulai will rent employees' cars to help customers test-drive to reduce costs.

From this point of view, the employee car purchase and rent-back plan is likely to be related to this "24-hour new experience" activity. There are a lot of test rides and test drives, and it is rare to let users open for free for a day like NIO.

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