AutoBeta(AutoBeta.net)09/01 Report--

Since Harvard brought the first SUV model named "animal series", it has been named again recently. This time, the model is still named mainly by animals, but the name on the model version is more specific to a certain type, just like some kind of dog in its "big dog".

According to the voting for various models, including Labrador version, Chinese pastoral version, German pastoral version, Tibetan mastiff version and so on, they are all large dogs, in line with their named "big dog". So far, Labrador has the highest number of votes.

Although this naming method is very innovative, it not only increases the network-wide exposure of the new car, but also increases the topic and interaction of netizens. However, such an "operation" was also said by some netizens: "it is just marketing hype to say that it is good to be called a name."

As a new series of Harvard models, it has been reported that the Haverdog, which is based on the Haverlemon platform, will not officially start pre-sale until early September, and announce the pre-sale price of the 1.5T model, followed by the official announcement of the price and launch at the end of September.

In appearance, the new car will adopt a new design language, with a straight and square overall line, a shield-shaped front grille, a rough chrome trim inside, and a silver anti-friction panel under the bumper. At the same time, the headlamp group also uses an inner circular design. You can see that the front of the car is very wild.

The Harvard Dog has a compact side and a high ground clearance, indicating that its positioning will be skewed to outdoor road conditions. The wheelbase of the new car is 2738mm, the minimum ground clearance 200mm, the approach angle 24 degrees, the passing angle 22 degrees, and the departure angle 30 degrees.

The interior of the Harvard Dog is also different from other Harvard models, with a new instrument shape, a large-size central LCD screen and a similar return air conditioning outlet.

In terms of power, Haverdog offers two engine options-1.5T and 2.0T. The early model will be 1.5T with a two-wheel drive model. In the future, Haverdog will also launch a model with a 2.0T engine and a four-wheel drive system. In addition, the car also offers six driving modes: economy, standard, sports, sand, mud and snow.

In addition, according to the previous official announcement, the car will be the only load-bearing SUV with two differential locks in 300000, and equipped with intelligent four-wheel drive system, tank steering and transparent chassis, you can see that the new car can be regarded as a hardline off-road SUV.

For the way Harvard names the model this time, there is no unified standard for the "comfortable version", "deluxe version" and "flagship version" of traditional models, which is not a little new, and it is difficult to remember the configuration. This "brand-new" naming method can still enable consumers to better remember the version of the model and achieve the distinction between the model.

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