AutoBeta(AutoBeta.net)04/08 Report--

From April 1, the state officially adjusted the VAT rate, among which the manufacturing VAT rate of 16% was reduced to 13%. In response to the national value-added tax reform policy, many automobile enterprises have announced the price reduction strategy successively before this, and now Dongfeng Peugeot brand has officially announced that the manufacturer suggested retail price of some models on sale will be lowered from now on, covering 308,408,4008 and 5008 models, among which the highest drop is 8000 yuan.

After the price adjustment, the models with the highest drop are Peugeot 4008 and Peugeot 5008, with the highest drop of 8000 yuan for all models, followed by Peugeot 308 and 5000 yuan for all models. In addition to cash concessions, the official customized for consumers "car purchase worry-free trio" gift package, in addition to the above policy subsidies, there are 36 periods of zero interest rate and 10000 yuan replacement subsidy car purchase gift.

Peugeot has also admitted that the decision-making mechanism of Chinese joint venture companies is too slow to be "intolerable". In China, the response to the market is too slow, and the launch of new products always fails to keep up with the pace. This is also one of the important reasons why Dongfeng Peugeot has declined in recent years. Now, even the price reduction in response to the national VAT reform policy is much slower than that of other automobile enterprises, which is too careless.

Legal cars have always had a kind of "praise but not seat". Problems such as lack of brand construction, lack of popularization in design and unreasonable configuration are all the reasons for their poor sales. Dongfeng Peugeot has established a sales target of 140,500 vehicles in 2019. After the cruel baptism of the Chinese market, Dongfeng Peugeot has gradually come to the edge of the market. Dongfeng Peugeot hopes to have a more rational understanding and more pragmatic strategy in brand positioning and product pricing to improve brand premium and dealer profits. However, in the past two years, China's auto market has encountered a cold winter. Dongfeng Peugeot, which has already had a bad time, will be more difficult to turn over.

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