AutoBeta(AutoBeta.net)09/02 Report--

As an important factor for consumers to consider when buying a car, the preservation rate of car value not only allows car owners to suffer less losses when buying a car, but also reflects the market recognition of the car to a certain extent. On September 2, the China Automobile Circulation Association and Jingzhen Evaluation jointly released a report on the value preservation rate of Chinese cars in September 2020, which showed a general decline in the value preservation rate of used cars and value preservation rates.

Mercedes-Benz, BMW and Audi rank among TOP 5 in the value preservation rate of luxury brands, but there is still a certain gap between the preservation rate and imported brands. In particular, Lexus, which is neither domestic nor expensive, has a value preservation rate of 82.4% in August, 15 points ahead of Mercedes-Benz and 21 points ahead of BMW and Audi.

Among the three-year value preservation rate of BBA brand, Mercedes-Benz brand has the highest value preservation rate. Three models in TOP 5 come from Mercedes-Benz, including Mercedes-Benz GLC, Mercedes-Benz C-Class and Mercedes-Benz E-Class. Although Mercedes-Benz has recalled many times in recent months, affecting users' use, it does not affect its price firmness at all. In addition, the BMW 5-Series and BMW 3-Series are also in the TOP5, with a value preservation rate of 62.02% and 62.94%, while Audi A6L and Audi A4L are 60.15% and 59.85%.

In the ranking of overseas brand value preservation rate, Japanese three swordsmen Toyota, Honda and Nissan ranked first, second and sixth respectively. Among them, Toyota's three-year preservation rate is 76.8%, its Prado and Hanlanda models have a higher preservation rate, Prado's three-year preservation rate is 82.22%, and Hanlanda's 80.37% is far ahead of other Japanese models. Of course, TOP10 also has some niche brands, such as MINI and smart, which are popular with fans because of their personalization.

In terms of independent brands, Lectra is the only brand in the TOP10 that has risen in value preservation. Although Wuling brand still ranks first, it is faced with the problem of "brand upward". Whether it is "changing the label" or launching the "new Baojun" brand, it is a passive means to deal with the decline in sales.

Finally, in the field of new energy vehicles, with the entry of mainstream joint venture brands New Energy vehicles, luxury brands such as Ma, Cadillac and Volvo still have certain advantages in preserving value, but from the ranking point of view, Tesla has a high hedge in the new energy vehicle market, Model X and Model S occupy the top two, Model 3 does not appear in the top ten.

The preservation rate has increasingly become an important index for consumers to consider, and it is the embodiment of the comprehensive level of automobiles. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Therefore, the 3-year value preservation rate of different models has a high reference value for consumers to purchase new cars.

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