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Sales in China's auto market have fallen one after another, and the loss of independent brands has fallen greatly. however, Great Wall has not continued the decline in 2018, and sales have been on a relatively steady upward trend after the launch of a number of new cars. A few days ago, KuaiBao released its first-quarter sales, showing that it sold 103100 units in March, up 16.8% from January to March to 283400 units, up 10.6% from a year earlier.

The growth in sales of the Great Wall, in addition to the launch of Harvard F5, F7, VV6 and other new cars to increase the segment of products, but also through substantial price concessions to promote sales. In its 2018 results report, Great Wall also said that the group increased the preferential quota for its products to benefit consumers, resulting in a slight decline in gross profit margin compared with the same period last year.

In 2018, the revenue of Great Wall Motor reached 99.2 billion yuan, down nearly 2% from the same period last year. The net profit belonging to shareholders of listed companies was 5.207 billion yuan, up 3.58% from the same period last year, but excluding non-recurrent losses, the net profit was 3.889 billion yuan, down 9.53% from the same period last year.

Due to the Spring Festival holiday, factory sales fluctuated greatly in February, while the relatively complete sales natural month in March is more referential.

In March, the Harvard brand achieved double-digit growth, but the WEY brand still declined. Sales of the Harvard H6, which has won SUV sales for many years, fell 19 per cent to 31000 in March, down 20 per cent from 102000 in the previous three months. The market share of many of Harvard's old models has been basically replaced by new models, including 10, 000 Hafer M6, more than 3400 Harvard F5 and 14500 Harvard F7 in March. F series is a younger product of Harvard positioning, and it seems that the market effect has been verified.

Meanwhile, Harvard H1, H5, H7 and H8 sold a total of less than 1500 models in March, which was basically excluded from the list by the Great Wall.

The WEY brand just completed 10, 000 units in March, of which VV5 sold 2, 000 units, VV6 reached 5461, and VV7 had just over 2600. The two earliest models, VV5 and VV7, both showed a decline of about 70 per cent compared with the first quarter of last year. From January to March, WEY sold 26600 units, down 38 per cent from 43000 in the first quarter of 2017.

The target sales of the Great Wall in 2019 is 1.2 million vehicles, with 23.6% completed in the first quarter.

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