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Tesla's "hard bar" pinduoduo incident continued to ferment, with the platform providing 20, 000 yuan in subsidies and issuing orders on behalf of customers through group buying activities, but Tesla officially rejected and cancelled the order. Netizens have different views on the behavior of the two sides. A few days ago, Tesla "shouted" again.

Tao Lin, vice president of foreign affairs of Tesla, commented after reposting an article on Weibo on Sept. 4, "respecting market rules is the basis for the mature and sustainable development of a business society. As the main body of the market, it is understandable for enterprises to explore new business models and provide subsidies to consumers in order to expand their market share and influence, but the premise is that they cannot wantonly break market rules or mislead and kidnap consumers. "

The article mentioned: this time, without cooperation with Tesla and entrusted sales, pinduoduo bypassed Tesla and used a "group of ten thousand people" to buy a car at a low price as a gimmick, allowing consumers to "fight" and "rob" in a state of fanaticism. But in the end, it failed to guarantee "payment and delivery", which violated the principle of commercial integrity.

Event Review:

Earlier on July 21, the flagship store of Yi Buy car launched a group purchase activity of "Tesla China-Model 3" on pinduoduo. There were only five vehicles, while the group purchase price was 251800, nearly 20, 000 yuan lower than the subsidized price of Tesla's official website. At that time, Tesla had issued a statement saying that "Tesla's official website is the only formal channel for buying new cars, and has never commissioned other platforms or merchants to carry out sales activities."

On Aug. 14, a Wuhan car owner who successfully participated in a group purchase on pinduoduo decided to refuse to deliver the order after he informed Tesla that the order was pinduoduo's group purchase order, and then cancelled the order. The car owner said that after the group purchase was successful at that time, the merchant told him that they were helping him pay on his behalf and place the order with his personal information.

Tesla gave the reason for refusing to deliver the car because this order was issued by pinduoduo or other merchants in the name of the car owner, which actually constitutes a concealment of the true order information from our company, and pinduoduo and Yi buy the car at the same time. It violates the prohibition of resale clause clearly stipulated in Tesla's car purchase terms, and our company has the right to unilaterally terminate the agreement.

Pinduoduo told the media on August 17 that in this event, it is appropriate to buy a car to assist consumers and place orders and payments in the name of consumers. In essence, it is appropriate to buy a car as a substitute for errands and payments. and provide consumers with a subsidy of 20, 000 yuan. The contractor with Tesla is still the consumer himself, so it is unreasonable for Tesla to accuse consumers of being suspected of 'resale'. "

Tesla said again on the 17th that if consumers are willing to reissue orders through Tesla's formal channels, it will provide corresponding compensation for the loss of time and energy caused by consumers.

The two sides quarreled, and a few days later, Wuhan car owners used the identity information of their immediate family members to bring up new cars in other cities and received relevant subsidies.

On Sept. 4, blogger Jeff_ Zhe, who was certified as an employee of China's Tesla by Weibo, posted that Tesla was personally involved in the whole process of Tesla and pinduoduo, saying that Tesla did not reject a Wuhan customer or blacklist the customer, but advised him to replace an order on the official website to protect the customer's rights and interests.

The employee said that he is in direct contact with customers, Tesla suspended the delivery of the car is to protect the rights and interests of customers. The customer told Tesla employees that he was paid in full to Pinduoduo. But Tesla found that it was a personal account that paid for the customer. Based on Tesla's confidence guarantee plan, if the car owner chooses to return the car within seven days, the money will be returned to the payer's account rather than the owner's account, and the customer may face the situation of losing both people and money.

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