AutoBeta(AutoBeta.net)09/06 Report--

As the sales of Xilai, one of the new power car companies, continue to rise, its attention in the market is becoming more and more intense. However, in order to ensure a certain market competitiveness, car companies will adopt characteristic marketing methods to ensure the stickiness of consumers, among which the latest advertisement has been hot discussed by many netizens.

Dong Maimai, a verified car blogger on Sina Weibo, recently posted an advertising copy of the official Lai car, saying: "I want to drive a new car for the holiday on National Day, but there are only 50 places left this month!" It means that from the official booking time from September 1, 2020 to National Day, the number of seats for Lulai cars is very limited.

Although since 2020, except for the low sales in the first three months, there has been a marked increase after April, reaching 3965 units according to the latest sales report released in August, which is the highest for the whole year.

However, it has only just begun in September, and according to the latest official copy, there are only 50 places left, which means that there is already a backlog of orders for new cars in NIO, and the number of consumers who want to get new cars by October is very limited.

Order sales continue to rise for a new power car company, it is undoubtedly to highlight the advantage that its brand competitiveness is improving, and it is chosen by more and more consumers. As a result, the number of orders is limited, even if it is a good thing, which shows that the best-selling models of the brand are also a problem of limited production.

However, advertising through limited production has always given everyone the feeling of "hungry marketing", which has triggered a heated discussion among many netizens. For example, some netizens said: powerful car companies also sell well without publicity, such as Tesla.

Although there has been a significant increase in sales at present, the production capacity is indeed limited. Li Bin, founder, chairman and CEO of Xilai, said: "in August, our delivery volume and new orders reached record highs. With the continuous improvement of production capacity in the whole supply chain, our monthly production capacity will reach 5000 units in September, providing a guarantee for subsequent delivery. "

In this regard, some netizens said that compared with the "anti-logical marketing tricks" with limited production capacity, it is better to increase their own production capacity as soon as possible to meet the requirements of more consumers and ensure greater brand competitiveness. Although sales have increased greatly, "Don't go with the Wind".

Judging from the sales volume of the new power car companies this year, Lai Automobile has indeed become the mobile phone of newly built cars. Compared with the ideal, there is still a certain gap between the monthly sales of Xiaopeng and only 2000-3000 vehicles. It is normal for Xilai Motor to be confident about this. However, for Xilai, there is already a certain "bottleneck" and is expected to prepare for the launch of the fourth car model, which may further increase its sales with the advent of the new model, but will expand further in terms of production capacity.

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