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Since the influx of more and more new energy models in China, the market competition has become more and more intense, which makes many car companies compare them with the best-selling models with various advantages when introducing new models, in the hope of seizing the market through the fastest speed.

Changyan CY, a verified car blogger on Sina Weibo, has released an official poster about BYD's newly listed flagship model, Han EV, compared with the configuration of an American electric brand.

Judging from the configuration table of the two models with similar prices, the BYD EV can be said to be another electric model that is completely "hoisted", not only in terms of body space, power torque and acceleration, including the battery capacity and mileage of the main battery of electric vehicles, which are significantly higher than those of competitive models. At the same time, the performance configuration and after-sales aspects of various models are also very different.

Even so, such sales skills are not unusual for everyone. After all, attacking competitive models through their own advantages is the sales strategy of most car companies at present. Just for such "enhance strengths and avoid weaknesses" publicity is unfair in the eyes of netizens, has been discussed by many netizens.

Coincidentally, after the launch of Xiaopeng P7, in addition to similar posters, and also with their own advantages to the standard American brand electric model Tesla Model 3. As we all know, Tesla has achieved higher brand sales through high performance-to-price ratio since it was made in China, even though it is not as good as the first two models in terms of configuration, but it has become the single electric vehicle with the highest sales at present.

In terms of the latest sales of the three models, BYD Han sold a total of 1205 vehicles in the month since its launch in July, while sales of the Xiaopeng P7 rose slightly higher in July to 1725 vehicles because the Xiaopeng P7 has been on the market for a long time. Although the two models are in the climbing period, but from the two "poster promotion" point of view has obvious advantages, but in sales and Tesla Model 3 models have a huge gap. Data show that Tesla Model 3 rose from 2620 in January to 11014 in July this year. From January to July, cumulative sales reached 56768, ranking first among electric vehicles, and sales remained high.

It can be seen that the configuration advantage does not allow the other two domestic models to bring strong market competitiveness, but the brand strength is accumulated through word-of-mouth, so if domestic brands want to compete with Truss, they should enhance the comprehensive strength of the models and achieve a more cost-effective embodiment, not through heap configuration. after all, consumers have increasingly pursued their own car choices, and sales volume is a certain embodiment.

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