AutoBeta(AutoBeta.net)09/08 Report--

In order to improve the working relationship between senior leaders and subordinate employees, Great Wall advocated "de-generalization" of the workplace and issued an open letter. Great Wall Motor is accelerating its user-oriented and market-oriented organizational change and upgrading its corporate culture, according to an open letter released on Sept. 7.

Great Wall Automobile said that the company advocates a simple working relationship, and as the change deepens, the organization will become more flattened, forming combat groups, combat units and combat teams. Great Wall Motor will weaken the concept of position and gradually realize the change from "position" to "role". In the future, Great Wall Motor will have only "captain" but not "general".

It means that Wei Jianjun, chairman of Great Wall Motor Co., Ltd., was previously called "Boss Wei" by his employees, but now he can be called "Captain Wei".

The specific suggestions made by Great Wall Motor to its employees are: 1, the title "de-generalization" in the daily workplace, avoid having a position or seniority in the title; 2, use Chinese names, English names, self-made nicknames, and innovate the names of people who accord with the characteristics of the role; 3, all units respond quickly, take immediate action, and give full play to innovation.

The purpose of this move is to break down barriers between departments and positions, and work together to create a more smooth working communication, closer working relationship, and a more dynamic working atmosphere.

In the face of this measure of automobile enterprises, some netizens think that it is "too formalistic" and has no substance. However, some netizens said that in fact, this trend is also a good phenomenon.

In the second half of 2020, Great Wall Motor has made frequent moves, first launching the thinking of "will Great Wall Motor survive next year", and then launching the three major technology brands "Lemon", "Tank" and "Coffee Intelligence". In the face of the new market situation, Great Wall Motor announced the transformation to a technology travel company.

Great Wall sold 89442 cars in August, up 14% from a month earlier and 27% from a year earlier, according to the latest official figures. Among them, the Harvard brand sold 56100 vehicles in August; the WEY brand sold 7500 vehicles; the Great Wall pickup truck sold 21000 vehicles; and the Eula brand sold about 4800 vehicles.

From January to August 2020, the cumulative sales of Great Wall cars were 562878, down 9.8% from the same period last year, and 55.2% of the target of 1.02 million vehicles for the whole year. It is still doubtful whether it can continue to break 1 million vehicles this year. Thanks to the launch of the Great Wall Cannon, pickup models have grown by 62.5%, while other brands have declined. Among them, Harvard brand sold a total of 365900 vehicles from January to August, down 18% from the same period last year. The cumulative sales of the WEY brand were 41234, down 32.55% from the same period last year.

In the second half of the year, the main models launched by Great Wall are the Harvard Dog, the new Harvard H6, the Ola good Cat, the WEY Tank 300 and so on.

Wei Jianjun said that in the face of the rapidly changing external environment, Great Wall Motor should unswervingly promote the new four modernizations and globalization. "Great Wall Automobile will accelerate organizational change and achieve two links: one is the opening of brands, commercial enterprises, and research and development; the other is the opening of combat units to strengthen brand company management through process and digital changes. At the same time, Great Wall Motor should speed up mechanism innovation, recreate corporate culture, upgrade core values, and inject the concept of honesty and responsibility, open and enterprising, scientific and technological innovation and ecological win-win into every organization, every unit and every cell of Great Wall Motor. Accelerate talent innovation, form the better genes of the enterprise with more diverse cultures and newer ideas, and realize the transformation of Great Wall Automobile from a Chinese car company to a global technology travel company. "

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