AutoBeta(AutoBeta.net)09/11 Report--

Hyundai Motor relaunched its Chinese import business to boost its market share in the Chinese market.

On September 10, Hyundai imported Palisade (Chinese name "Paris Di") officially opened pre-sale in China, pre-sale price range of 310,000 - 360,000 yuan, and plans to announce the price at the Beijing Auto Show. According to the official introduction, Paris Di positioning medium and large high-end SUV, is Hyundai car restart in China imported car business first introduced model.

Based on the HDC-2 Grandmaster concept car, Parisi adopts the latest family design in appearance, with the same split headlights and hexagonal air intake grille as ix25 on the front face, dot mesh and a large number of chrome trim similar to the brand-new Tousheng and the fourth generation Shengda. In terms of size, the length, width and height of the new car are 4981/1976/1750mm respectively, and the wheelbase is 2900 mm.

Parisi Di is relatively simple in interior design. The new car is decorated with large-area leather and wood grain trim panels. It provides 7-inch LCD instrument and 10.25-inch central control screen. The central control area retains a large number of physical buttons. Configuration will be standard pre-collision warning, lane departure warning, cruise control, etc.

In terms of power, the Hyundai Paris introduced into the Chinese market is equipped with a 3.5LV6 naturally aspirated engine with a maximum power of 272 hp and a peak torque of 330 N·m. The transmission is matched with an 8-speed manual self-contained gearbox. At the same time, the two models except the entry version are equipped with a four-wheel drive system.

Hyundai Paris is not a long-standing model. It was released at the Los Angeles Auto Show in 2018. The recognition of this car in overseas markets is still very high, including about 5000 vehicles sold monthly in South Korea and 6,000 - 7,000 vehicles sold monthly in North America. For a medium and large SUV, such sales are not very bad.

In the Chinese market, Hyundai used to be an automobile brand parallel to Japanese and German brands, but in recent years, its performance in China has been unsatisfactory, and the pace of brands and products cannot keep up with the mainstream rhythm. At present, the market share in China has dropped from 5.1% in that year to 3.1% today. From January to July this year, Hyundai's cumulative sales in China fell 31.3%, compared with other foreign-funded car companies, its performance is still depressed.

So two years after launching its Chinese import business, Hyundai is relaunching the business to boost its market share in China. Hyundai has high hopes for this imported model that is about to enter the Chinese market. According to officials, Parisi Di is the best model in Hyundai's history, meeting the increasingly diverse travel needs of consumers and reshaping the high-end brand image in consumers 'minds through Parisi Di and more models. However, Hyundai's first imported car in the domestic market can set off what kind of waves, still to be tested by the market.

In addition to the Paris, Hyundai plans to launch nine new models by 2021. In terms of cars, in addition to the launch of the 10th generation Sonata in China in July, new models of Elantra, Mingtu and Festa will be launched;SUV models such as CUSTO, ix35 and Tousheng will be launched; electric vehicles, IONIQ5, a medium-sized CUV model built on the exclusive platform of electric vehicles, will be launched after the famous map.

According to the latest figures from the association, sales of Beijing Hyundai fell 31.8% to 308,392 units from January to August, the largest decline among the top 15 automakers, with a market share of only 2.8%.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat