AutoBeta(AutoBeta.net)09/14 Report--

Following the unprecedented epidemic impact on the domestic car market at the beginning of this year, with the gradual recovery of market performance, it has returned to normal in the second half of this year, and even achieved year-on-year growth for many months in a row. At the same time, with the successive release of production and sales data, it is found that the performance of a single domestic model has been in the effect of the strong and the weak.

Although sales of new energy are relatively sluggish in the first half of the year, they tend to rebound in the second half of the year, but the proportion of overall production and sales is still small. The list of "worst" models excludes new energy models. However, judging from the worst list, there are still many brands that sell very little or far less than new energy models, whether in a strong luxury market or a joint venture brand market.

Among the worst car models in August, the least sold was the Peugeot 301 owned by Dongfeng Group. As an entry-level compact model, the price is not high, but because the market is once in the doldrums. Peugeot does not offer more discounts, so the car also looks low-equipped compared to more models of the same class, making potential consumers slightly less able to support sales.

It is worth noting that the Peugeot 301, the worst-selling model in August, has the same design as the second-ranked Citroen Elysee, which is basically the same model except for the details of the front and rear of the car. On the contrary, Elysee still has a certain degree of discount, so it is also true that the annual sales are higher than 301.

In addition, as Citroen and Peugeot, as French brands, are now being abandoned by the market, the market share once fell to less than 1%. It can be seen that half of the ten models on the worst list are already on the list. Including the previous Dongfeng Citroen special "heavyweight" model C3L, this is a model based on C3-XR, using a hatchback shape and SUV model, but from the current performance still falls short of market expectations. In addition, the positioning of large and medium-sized C6 models, and popular 508 models, are also on the list because of poor sales.

Although Guangzhou Auto Acura TLX-L as a second-tier luxury brand, but the performance is far less than the Lexus brand. And even under the epidemic this year, the luxury market has maintained a trend of surging against the trend, further increasing the market share, but Guangzhou Auto Acura brand is not only difficult to sell TLX-L models, but also many other models, compared with cars are even worse than SUV models, so it is frequently on the worst list of the month.

Among the top 10 models on the list are the GAC MOTOR GA4, Buick Kaiyue and Changhe A6, for roughly the same reason. Sales are flagging due to increased market competition, and Buick Kay has been unable to inherit its peak performance.

Throughout the field of SUV models, we can see that most of the "worst" models on the list are self-branded models. Although the overall sales volume of the independent SUV is higher than that of the joint venture SUV, it should be noted that the number of independent SUV in the market is twice that of the joint venture SUV, and the joint venture SUV is slightly better according to the average market share.

Moreover, the performance of the independent SUV is not as stable as that of the joint venture models, only some of the autonomous car companies account for the larger sales of the market, and half of the other autonomous models sell less than 1000 vehicles per month. In contrast, nearly 75 per cent of joint venture SUV models remain above a thousand monthly sales, so it is not the autonomous models shown on the sales list that sell better than joint ventures.

However, throughout the list, there are still many joint venture brand models, which, like the car field, belong to DPCA, which is owned by Dongfeng Group. It can be seen that the performance of French brands in China is not what it used to be. In addition, there is a BAIC BJ90, because the total price of the model is slightly higher and can not be supported by the brand, so sales have always been at a low level.

The worst-selling models in August this year basically come from the legal system, which has less and less brand effect, as well as individual models with slightly lower performance-to-price ratio. Obviously, since 2018, China's auto market has entered a state of decline for two consecutive years, and the impact of the novel coronavirus epidemic has accelerated the reshuffle of the automobile industry, making the "Matthew effect" of mainstream and marginal brands more obvious.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat