AutoBeta(AutoBeta.net)09/14 Report--

As the current domestic car market is affected by the market decline and the superimposed epidemic, many car companies feel the difficulty of sales growth, especially in the current price drop of luxury brands and the rise of independent brands, squeezing many joint venture brands. Compared with the mainstream joint venture brands, such as Korean, legal and other brands are more difficult. In view of this, car companies have achieved the promotion of brand competitiveness by accelerating the period of product replacement.

A few days ago, the online car market media exposed a Hyundai's latest product plan, according to the plan, the Hyundai brand will launch at least five new models, covering cars, SUV, MPV and so on, of which SUV models are in the majority, subdividing various markets.

Specifically, the Elantra model, which has a certain historical position in the Hyundai brand, will be the first to appear on the market. It has been replaced seven times since the launch of the model. This is also the second model built by Beijing Hyundai based on the i-GMP platform after the 10th generation Sonata, which will be officially launched in October this year.

The appearance uses the latest value design language, which is basically similar to the overseas version of the model. The whole car uses a lot of angular lines, which also looks like a great sense of visual impact. Power, equipped with 2.0L and 1.4T engines, the transmission system matches the 6-speed manual / CVT gearbox, the car body length and width and wheelbase have increased compared with the previous generation.

Another Hyundai Tusheng, which also has a certain history in the domestic market, has also led to a generation. although the new car is still undergoing road tests overseas, it is expected to go on sale early next year and be made domestically or by the middle of next year. After all, the Chinese market will be an important market for all car companies, after all, accelerate the listing plan to achieve the improvement of sales.

In appearance, the new Tusheng has also made great changes, it can be said that it is a replacement model, the front face uses the "scale" net of the same style as the seventh generation Elantra, and the rear part uses a very novel and attractive taillight design, the whole vehicle shape is very fashionable. Specific information on power and size has not been officially released, but after building based on the new platform, the fifth generation of Tusheng is expected to be lengthened and replaced with the latest powertrain.

Ix35, which is also a compact SUV under the brand, also faces product changes. After all, the cash model has been on the market for nearly three years, approaching the mid-term change node. However, there is still little news about the model, and the spy photos of the road test that can see the design of the model have not yet been exposed, but it is speculated that some adjustments will be made to the front face to continue the family design. According to the plan, the new car is expected to go on sale in early 2021.

In addition to cars and SUV models, this new model also brings MPV models. A few days ago, some netizens also released a set of pictures of Beijing Hyundai's new MPV model, which is also the first time that the car has been exposed online. In appearance, the front face of the latest family is used, and the whole car styling can see the obvious MPV styling design, but it is relatively strange in terms of proportion, so that some netizens feel that this is an extended SUV. According to officials, the car will go on sale in 2020 and is expected to become a competitor to the Odyssey and GL8.

In terms of cars, Hyundai will also bring a Chinese special model name map, which uses a new design language, but due to the tight package of spy photos, it is difficult to see the model design. Apart from seeing that the front of the car is more flat and slender, the design of the front split headlamp group is similar to that of Onchino, with whirlwind double five rims, no more information can be obtained. However, in terms of power, the car is expected to use the same 1.5T engine as the 10th generation Sonata, and the 1.8L model will also be retained. In addition, the new Mingtu will also launch a pure electric version.

It has to be said that Hyundai brands have not performed well in China in recent years, which has put them under pressure from the market. Therefore, accelerating the upgrading of products may help brands to some extent, but it is not the maximization of competitiveness. After all, the current excellent Korean models are not even as good as the performance of many domestic independent brands. Hyundai still has great challenges if it wants to continue to revive the market.

According to production and sales figures released by Beijing Hyundai for the first half of 2020, the annual sales target for 2020 is 750000 vehicles. But Beijing Hyundai sold 272316 vehicles from January to July, down 32.2% from a year earlier, according to data from the Federation of passengers. According to the monthly sales performance of Beijing Hyundai, the average monthly sales is less than 40, 000 vehicles. According to this market performance, it is expected that the market sales of Beijing Hyundai will be only about 500000 vehicles in 2020, which will be difficult to meet the sales target.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat