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Joint venture brand Dongfeng Peugeot fell into the plight of a sharp decline in sales, brand influence and product market performance are far behind its competitors, even after the deep adjustment of the executive team, governance model, organizational structure and decision-making mechanism. Dongfeng Peugeot is still on the brink of danger. To this end, speed up the progress of new cars on the market and enhance market competitiveness, is expected to reverse the decline.

In 2020, Dongfeng Peugeot successively launched new 2008, e2008 and 4008 mixed models, but failed to save the declining performance of the brand. According to the latest news, the domestic spy photos of Dongfeng Peugeot's new 4008 and 5008 models have been exposed and are expected to be released soon.

The new Dongfeng Peugeot 4008 will be slightly upgraded in appearance, and the powertrain may continue to be a cash model.

(picture of Automobile House)

In terms of appearance, the new car is covered with heavy camouflage at the front and rear, so we can see that some changes will be made to the appearance of the new car in this modification. The overall design of the front is not much different from the current model, but careful observation shows that the forward air grille of the new car will adopt a straight waterfall middle net shape, and the shape of the headlights is expected to change. The shape of the taillight set of the new car refers to the overseas version, which may also be different.

In terms of power, it is expected that the new car will follow the powertrain of the current model, providing 1.6T and 1.8T turbocharged engines with maximum power of 170 horsepower and 211 horsepower, respectively, and maximum torque of 250 Nm and 300 Nm, respectively. the transmission system will match the six-speed and eight-speed manual transmission. On the other hand, the 1.6T plug-in hybrid system has a comprehensive power of 301 horsepower and a maximum torque of 520 Nm. The transmission system matches the 8-speed manual self-integrated gearbox.

The spy photo information of the new Dongfeng Peugeot 5008 shows that the car is clearly synchronized with the latest models released overseas.

(picture of Automobile House)

The new Dongfeng Peugeot 5008 model is basically consistent with the previously released overseas version, updating Peugeot's latest family design language, and the overall change in the front face is more obvious. The lattice front grille running through the left and right sides of the new car is connected with irregular headlights on both sides, and the rising shape adds a sense of movement to the front face, making the visual effect more avant-garde and fashionable.

The almost vertical styling design of the tail is the most identifiable feature of the 5008 model. In the rear part, the lion claw taillights will also appear on the new 5008, and the overall shape is expected to be the same as the overseas version.

The interior of the new car will continue to adopt the family-based Peugeot i-Cockpit design style, the new dashboard will have a 12.3inch full LCD screen, the central control screen will have a new generation of driving assistance system and stronger mobile phone interconnection function.

The power side is also expected to remain unchanged, continue to carry the 1.6T/1.8T turbocharged engine.

Dongfeng Renault delisted, Changan PSA disbanded, French brands in China seem to be left "Dragon Motor" alone, even with dual-brand development, Shenlong Motor can not hide the depressed market performance. DPCA's cumulative sales from January to July this year were only 26782, down 64% from the same period last year, and sales fell sharply. According to the China Automobile Association, the market share of French brands in China has fallen to 0.3 per cent.

Dongfeng Peugeot is currently the highest-selling French brand in China, but its overall market share is still very low. Less than before, David GUERIN, general manager of Dongfeng Peugeot brand, said in a media interview that Peugeot brand attitude is very clear, we will never give up the Chinese market, self-adjustment and transformation is very difficult, but the crisis also gives birth to the hope of brand rebirth.

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