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With the increasingly fierce competition in the domestic SUV market, independent brands or joint venture brands have accelerated the innovation of models. With the iterative upgrade of the Hyundai brand global model Tusheng, Hyundai finally released the official picture of the new model Hyundai Tusheng through live webcast a few days ago.

When it comes to Hyundai Tusheng, it has a certain history in the domestic market. It has been produced and sold by Beijing Hyundai since 2006, and four generations of models have been iteratively upgraded for many years. Although the new model has just been launched, it is understood that the new car will be unveiled at the Beijing Auto Show, which opens in September, and will enter the Chinese market in 2021.

In appearance, the new car can be said to have changed a lot, using the modern car "Sensuous Sportiness (perceptual movement)" design language, mainly to create a strong sense of flu and the future. The "scale" intake grille on the front face is integrated with the headlamp, and visually, we can see that the whole vehicle is rich in a variety of lines.

The side of the car body is also rich in a number of sharp lines, and the horizontal and longitudinal waistlines are very obvious. The horizontal waistline is from the front to the front door and the rear waistline from the front door to the rear. There's even a sense of blade cutting. The rear of the car uses taillights similar to two fangs, and is integrated with the design of through-through taillights.

It is understood that the new car is based on the Hyundai i-GMP platform, and there will be two versions: the long-axle version and the short-axle version, in which the wheelbase of the long-wheelbase model is 2755mm and the full-length 4630mm, and the legroom of the second row of seats is up to 1050mm. Officials say this size is the best in the same class. The long-axle version is sold in China, the United States and South Korea, while the short-axle version is sold in the Middle East and Europe.

In terms of interior decoration, the new car adopts an embracing design style. the dashboard and central control screen are not large conjoined screens, they are equipped with a 10.25-inch central control screen, and are designed with full touch buttons. The overall style is relatively simple compared to the appearance.

In terms of power, the overseas version provides 2.5L gasoline, 1.6T hybrid and 1.6T plug-in hybrid power, and is equipped with the latest HTRAC intelligent four-wheel drive control system. After home-made, 1.6T gasoline engine is expected to be the main engine, while 7DCT gearbox may be used in gearbox.

With Hyundai bringing a new Tusheng model, it means that Hyundai is speeding up its plans to update its product formation. According to a new Hyundai product plan exposed by the media, the Hyundai brand will launch at least five new models, including cars, SUV, MPV and so on, of which SUV models are in the majority, segmenting various markets.

Throughout the current performance of modern brands in China is obviously not very good, which also makes it under pressure from the market. Therefore, accelerating product upgrading may help brands to some extent, but from the point of view of the industry, this will not help Hyundai to maximize its competitiveness. after all, no matter how excellent Korean models are at present, it is not even as good as the performance of many domestic independent brands, Hyundai still has great challenges if it wants to continue to revive the market.

According to production and sales figures released by Beijing Hyundai for the first half of 2020, the annual sales target for 2020 is 750000 vehicles. But Beijing Hyundai sold 272316 vehicles from January to July, down 32.2% from a year earlier, according to data from the Federation of passengers. According to the monthly sales performance of Beijing Hyundai, the average monthly sales is less than 40, 000 vehicles. According to this market performance, it is expected that the market sales of Beijing Hyundai will be only about 500000 vehicles in 2020, which will be difficult to meet the sales target.

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