AutoBeta(AutoBeta.net)09/16 Report--

The decline of the car market in 2020 superimposed the impact of the epidemic, so that the overall car market showed a recovery trend of low before and high after. At the same time, the new energy vehicle market, which has been in a state of malaise in production and sales, has also walked out of the same trend, with sales of 109000 new energy vehicles in August, setting a new record for the month.

Looking at the frequent decline in sales in the new energy market in the first half of this year, data from the China Automobile Association show that the production and sales of new energy vehicles completed 397000 and 393000 respectively, down 36.5% and 37.4% respectively from the same period last year, and a huge gap with the 16.8% and 16.9% decline in the passenger car market.

And since 2020, there have been frequent negative news about the spontaneous combustion of new energy vehicles, which is undoubtedly a blow to the new energy market. According to statistics, there are nearly 100 cases of new energy vehicles burning spontaneously in 2020, especially in summer. Since July, there have been more than 20 spontaneous combustion accidents of new energy vehicles in China.

However, in this context, the trend of new energy vehicles still maintains a steady upward trend. According to the China Automobile Association, the production and sales of new energy vehicles completed 106000 and 109000 respectively in August, up 6.0% and 11.7% month-on-month, and 17.7% and 25.8% respectively over the same period last year.

Among them, the production and sales of pure electric and plug-in hybrid vehicles showed an increase compared with the same period last year. In addition, the production and sales of fuel cell vehicles have increased rapidly this month, and their performance is significantly better than last month.

In response, Chen Shihua, deputy secretary general of the China Association of Automobile Manufacturers, analyzed that the obvious recovery of new energy vehicles in August was due to new energy activities in the countryside and local government support for new energy vehicle consumption. with the promotion of new energy vehicles to the countryside, 100000 yuan of new energy vehicles have made a profit, helping the corresponding enterprises to increase the sales of new energy vehicles, making the market scale of new energy vehicles rise steadily.

However, in August, consumers of new energy vehicles were mainly concentrated in the high-end and low-end markets, with sales of 25000 A00-class electric vehicles in August, increasing their market share to 31 per cent of the pure electric vehicle segment, according to FIFA data. It is worth mentioning that this is also the increase in sales of the Wuling Hongguang MINI, which reached 15000 vehicles in the month.

At the same time, the sales of car companies such as Xilai Automobile, ideal Automobile, Xiaopeng Automobile and so on have also increased. According to the Federation of passengers, the sales of new power car companies accounted for 17.3% of the market share in July, showing an upward trend. Coupled with the sales performance of Tesla, a joint venture brand that is also a high-end market and has been strong, a single model alone has accounted for nearly 10 per cent of the new energy market.

Thus it can be seen that even though there are still many claims that are difficult for consumers to accept, the performance of the new energy market has obviously shifted from the B-end market last year to the consumer market of individual users.

Citic Securities also expects the annual sales of new energy vehicles to remain low and high this year, and Xu Haidong predicts that Xineng brand this year. It is not difficult to see that the popularity of the new energy market proves that new energy vehicles have been gradually recognized by consumers, but also closely related to policy support.

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