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The road to revival has begun since Geely completed its acquisition of a 49.9 per cent stake in Malaysia's Proton brand in 2017. Eighteen months after Geely strategically took a stake in Proton, the two sides launched the first jointly developed Proton X70. Recently, the second model Geely exported to Proton Technology, the Proton X50, was officially put off the line at the Danrong Marin factory in Malaysia.

This is Geely's strategic stake in Proton, and the two sides jointly launched the second model after Boyue's "Baoteng version" X70, as well as Proton's compact SUV for the Malaysian market. As a car that Geely exports technology to Proton, the overall shape of Proton X50 is based on Geely colorful Yue.

The new car continues the PRO gene, a total of four configuration models, equipped with a 1.5TD turbocharged engine jointly developed with Volvo, the maximum power is 130kW, the maximum torque is 255N ·m, the matching 7DCT wet double clutch gearbox is also jointly developed with Volvo, and the transmission efficiency is as high as 97% in 0.2 seconds.

At present, Geely colorful has been successfully listed and sold in the Philippines, Saudi Arabia, Qatar and other countries, fully verifying the advanced nature of the model. Inheriting the global car gene, Proton X50 is no longer limited to the Malaysian local market, but will enter the ASEAN market in the near future, helping Proton to become "Malaysia's first and Southeast Asia's top three car brands".

After Geely took a stake, Proton recovered and made great progress in production, quality, sales, after-sales service and so on. In July, Proton sold 13216 vehicles, an eight-year high. In August, Proton achieved a year-on-year increase in cumulative sales in 2020, making it a unique phenomenal brand in the Malaysian auto market under the epidemic. The X70 is the first product of Proton's transformed import market brand, which has sold a total of 40523 units since its launch in December 2018.

This time, the launch of Proton X50 (Geely colorful PRO) localized production car means that Geely and Proton continue to gain strong momentum with the launch of the second model jointly developed by Malaysian carmaker Proton and Geely.

According to the plan, Proton will sell 500000 vehicles in 2027, returning to the position of the number one brand in Malaysia and among the top three ASEAN brands within 10 years.

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