AutoBeta(AutoBeta.net)09/16 Report--

The new Mazda brand Chuangchi Blue Sky X 2.0L compression ignition engine has been officially introduced into China, and two new Changan Mazda cars equipped with this engine are on the market. On Sept. 16, Changan Mazda announced that the price of the CX-30 X compression ignition version of Mazda is 199900 yuan, and that of the Mazda 3 Oncella X compression ignition version is 189900 yuan.

As new models, the appearance and interior of the two new cars are no different from the current models, only in terms of power system and configuration.

Specifically, the top model of the current Mazda 3 Onksera costs 168900 yuan, with a 2.0L engine, and the compression ignition version will become the latest top model of the car series, with a price higher than 21000 yuan to 189900 yuan. In terms of configuration, the new car has added front radar, 360-degree panoramic images and GPS navigation system, and the main change lies in the power system.

In terms of power, the new car is equipped with Mazda's new Blue Sky SKYACTIV-X 2.0L engine, with a maximum power of 180hp, a peak torque of 224Nm and a 24V light mixing system. The new SKYACTIV-X engine features Mazda's unique "SPCCI (Spark Controlled Compression Ignition)" technology, which enables seamless switching between spark ignition and compression ignition to improve power output and fuel consumption performance.

Another new car with the engine is the Mazda CX-30 X compression ignition version, which costs 199900 yuan, 28000 yuan higher than the previous top model. Only the in-car PM2.5 filter system has been added to the new car, and the main change also lies in the power system.

For the localization of models with this engine, many netizens said it is difficult to understand, after all, the market positioning and price of the new car has been close to the level of luxury cars. The Mazda brand, which is on the wrong side of the sword, may attract some loyal fans through the features of the new technology, but it is unacceptable to most consumers and even thinks that Mazda does not intend to sell the car.

Some netizens believe that the high price of Mazda compression ignition models is to be expected, and more significance lies in establishing its own technical route. Mazda did not take the medium-strong hybrid route of other Japanese brands, nor did it take the pure electric route of European and American brands, or take the sword to optimize the engine.

The Mazda brand has always emphasized design and appearance, coupled with the technical route of engine optimization that the brand adheres to, which may be valuable to some fans. As Mr. Yukihiko Watanabe, chairman of Mazda China, said, "We hope to let consumers understand the value of our automotive products through value marketing."

It can be expected that the release of compression-ignition models will not bring considerable sales to Mazda, but it is also part of Mazda's marketing and brand price increase. Official figures show that Mazda sold 17327 vehicles in China in August, down 2.27 per cent from the same period last year. From January to August, Mazda sold 132407 vehicles in China, down 6.2 per cent from a year earlier.

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