AutoBeta(AutoBeta.net)09/17 Report--

After a lapse of four years, Qoros has finally launched a new car. On September 17, Guanzhi's compact SUV 7 officially launched, with a total of six new models with a price range of 10.98-159800 yuan.

As the latest model of Quan Zhi, Quan Zhi 7 is obviously different from Quan Zhi 5 in appearance. The front face of Guanzhi 7 adopts a new design technique, including a black grid front grille, a blackened headlight group and a vertical black decorative strip on the front bumper. The side shape is consistent with Guanzhi 5, but the tail is elongated. The overall shape of the tail is simple, and the L-shaped lamp strip echoes with the headlights. In terms of body size, the length, width and height of the new car are 4679/1897/1679mm and the wheelbase is 2720mm.

There is also a very obvious difference between the interior decoration and the current Qoros model. The design of the new car is minimalist. The center console is equipped with a 14.6-inch vertical screen, replacing most of the physical buttons. At the same time, it also uses a full liquid crystal meter, a new style of electronic shift lever.

In terms of power, the new car is equipped with 1.6T turbocharged engine or .8T turbocharged engine, of which 1.6T maximum power 150kw, peak torque is 280N ·m; 1.8T maximum power is 170kw, peak torque is 300N ·m. In terms of transmission system, the 7-speed wet double clutch gearbox is matched with the two engines.

Quan Zhi Automobile, which was founded in 2007, is an independent high-end brand built by Chery Group and Israel Quantum Group. In 2013, Guanzhi made its debut as Chery and brought its first car, Guanzhi 3, against mainstream joint venture brands such as Volkswagen and Toyota. However, Qoros, which locates itself as an independent high-end company, has failed to win approval from consumers. In the context of declining sales and performance, Chery transferred it to Baoneng Group.

Guanzhi 7 is the third model launched since its establishment, and it is also the first model launched by Baoneng Group after its acquisition, so Guanzhi 7 carries the high hopes of Qoros and Baoneng to the market.

If Guanzhi 7 wants to achieve a breakthrough, the key is to return to the price. With regard to the factory guidance price of Guanzhi 710.98-159800 yuan, the price of new cars is much lower than that of Guanzhi 5, and if the performance-to-price ratio is high, Guanzhi 7 may become the starting point to invigorate the Guanzhi brand. However, for Guanzhi 7, its current environment in the market is not friendly. From the perspective of the compact SUV market where Guanzhi 7 is located, including popular models such as Harvard H6, Changan CS75 PLUS, Geely Boyue and other popular models, while Guanzhi 7, which is not well-known and well-known, it is not easy to achieve a breakthrough.

Qoros sales fell 71.0 per cent to 1062 vehicles in August and 65.6 per cent to 4065 from January to August, according to the Federation of passengers. Now, after Baoneng has taken over, abundant funds have also given Qoros the ability to research and develop new cars and market promotion, but what we have to face is that Qoros should re-seek market positioning and product positioning in order to have more hope of brand recovery.

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