AutoBeta(AutoBeta.net)09/18 Report--

If you want to talk about the most marketing car company in China, Great Wall Motor can certainly speak up, not only launching the "Zoo car system", but also conducting a nominating vote on each equipped model online. Netizens called Great Wall Automobile the real marketing boss.

On September 18, Harvard officially announced the official body color naming of the Haverhound, which is painted with six colors for black dog, white dog, greyhound, green dog, red dog and orange dog. Prior to this, Great Wall Motor conducted an online nomination vote for the Haver Dog, and finally confirmed that the four major breeds of Horse Dog, Border Shepherd, Labrador and Husky became the configuration names of the Haver Dog.

As the upcoming model of Great Wall, the Harvard Dog is different from other Harvard brands. The Harvard Dog model uses a load-bearing body, which is positioned as a city cross-country SUV, with straight and square shape lines, together with the shield forward air grille, sturdy bumper and round headlights design, you can see that the front of the car is very wild. In terms of size, the length, width and height of Haverdog are 4620/1890/1780mm, and the wheelbase is 2738mm.

The interior of the Harvard Dog is also different from other Harvard models, with a new instrument shape, a large-size central LCD screen and a similar return air conditioning outlet. In terms of power, the Haverdog will carry a 1.5T turbocharged engine with a maximum power of 169 horsepower (124 kilowatts). At present, the Haver Dog has been pre-sold, and the pre-price of all models is RMB12.50-146000.

It is worth noting that Euler Motors also announced the color names of Euler cats, which are puppet white, orange gold, ten thousand meters, high heel red, Rambowan, wise brown, forgiveness green and Siamese black. Prior to this, Euler officially launched a car color name on the topic that I was born as a cat, and the car color name was officially announced half a month later.

Euler Hao Cat was officially launched at the 2020 Chengdu Auto Show. The new car is the third pure electric SUV named after black cat and white cat. From the overall look, the round design is in line with the style of the models on sale under the Euler brand, and the front of the car still uses a closed intake grille, with a "frog-eye" headlight group shape, which looks slightly cute. In terms of size, the length, width and height of the new car are 4235/1825/1596mm and the wheelbase is 2650mm.

Euler good cat interior uses a two-color design, many places in the car to add chrome elements for decoration, with a double-spoke steering wheel and central control double screen design, with a touch of retro flavor. In terms of power, Eula Cat is equipped with a permanent magnet synchronizer with maximum power 105kw and peak torque 210N N.

In recent months, Great Wall Motors has got rid of consumers' inherent view of traditional car companies by releasing novel naming methods such as "Harvard Dog", "Euler Black Cat", "Euler White Cat", "Coffee", "Tank" and "Lemon". Let consumers feel fresh and fresh. Obviously, in this way, we can increase the exposure of the new car and let netizens join the discussion of the new car. With regard to the color naming of the Harvard Dog, some netizens said, "is this naming serious?" In view of Euler White Cat's car color naming, netizens thought that "even the car pick-up plan has been figured out!" Congratulations on mentioning forgiving Green. "

From the initial naming and configuration of the Harvard Dog to the announcement of today's car body color matching, it can be said that it has attracted a lot of attention and has a great topic. Great Wall Motor in this way, on the one hand, in order to comply with the trend of the times, on the other hand, it hopes to promote sales growth. In the first eight months of this year, the cumulative sales of Great Wall fell 9.81 per cent to 562878, of which the Harvard brand fell 17.97 per cent to 365861 and the Euler brand fell 42.94 per cent to 17294, reaching 55.18 per cent of its annual sales target of 1.02 million vehicles.

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