AutoBeta(AutoBeta.net)09/23 Report--

A report appeared on the Internet on Sept. 23 that Tesla's senior management was quite concerned about "cutting leeks" once. Zhu Xiaotong, head of Tesla's Greater China region, even banned employees from saying the word "leek" internally. If found, he will be fined 10 yuan at a time, not capped. At the same time, he also banned foods containing leeks in Shanghai super factories, such as steamed buns and dumplings with leeks.

As we all know, after Tesla Model 3 was made domestically, Tesla's frequent price cuts in the domestic market caused the dissatisfaction of many users, and they were labeled as "cutting leeks" by users. It is reported that Tesla strongly contradicts this label.

Summarize the process of price adjustment after Tesla Model 3 is made in China. Tesla Shanghai Super Factory laid the foundation and started construction on January 7, 2109, and was officially completed and put into production in October. The domestic Model 3 is priced at 355800 yuan.

However, on January 3, 2020, Tesla's Chinese official website showed that the price of the domestic standard battery life upgrade version of the Mode 3 was reduced from 355800 yuan to 323800 yuan. Coupled with the subsidy for new energy vehicles, consumers could buy the domestic standard battery life Model 3 for only 300000 yuan.

Tesla's behavior caused strong dissatisfaction among users, because before the price difference between 355800 yuan and imported models was only 8100 yuan, many consumers chose to give up domestic models and choose to buy imported models with higher prices, and now the domestic version has dropped to less than 300000. Many car owners feel dissatisfied and cheated, and some car owners go to the Tesla service center to protect their rights and send leeks, implying that Tesla has "cut leeks."

On April 23, the four ministries issued a notice on improving the financial subsidy policy for the promotion and application of new energy vehicles, extending the subsidy policy for the purchase of new energy vehicles due at the end of this year for two years to the end of 2022, and stipulating that the price of new energy passenger vehicles must be less than 300000 yuan (including 300000 yuan) before the subsidy, which means that the standard upgrade version of Model 3, which sells for 323800 yuan before the subsidy, will not enjoy the subsidy policy. Subsequently, Tesla raised the standard upgrade version and long-lasting version of Model 3 by 4500 yuan and 5000 yuan respectively, and the final price came to 303550 yuan and 344050 yuan.

A week later, Tesla announced a price reduction for the domestic Model 3 battery life and upgrade version, with the guidance price reduced from 323800 yuan to 291800 yuan. Coupled with the new energy subsidy policy, the final consumer purchase price was 271550 yuan, which was the second official reduction after the localization of domestic Model 3.

In fact, the news about Tesla's price reduction is also endless. In addition to reducing the price of the standard continuing version, the long-lasting version of Model 3 is also within the price range. Tesla once wrote that as the price of the long-lasting version is higher than 300000 yuan (without new energy subsidies), after the end of the transitional period of subsidies for 7 special 22, the long-lasting version of Model 3 will remain at 344050 yuan, and Tesla will bear the corresponding price difference. In addition, some netizens asked Tesla when the standard life version will be 25, and Tesla replied, "wait for the good news, it's worth looking forward to."

The internal prohibition of the word "leek" and the emergence of "leek"-related food, for this report is still slightly strange, some media is also the first time to Tesla for confirmation. According to Zhi Chedi, the official reply was that "this thing does not exist, it is totally unwarranted." Tao Lin, global vice president of Tesla, responded that "we have dumplings filled with leeks in our canteen" in response to the ban on food containing leeks in Tesla's Shanghai super factory, Sina Technology reported.

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