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For some reasons, some domestic car companies have long implemented the rule that "employees must drive company-branded vehicles before they can park in the internal parking lot", which is mainly focused on independent car companies, but now some first-line joint venture car companies have also issued relevant regulations. gradually join the ranks of "banning other brand vehicles".

It is reported that a first-line joint venture car company will implement the new rules for the use of employee parking lots, and employees who buy or update new vehicles in the future can only park in the employee parking lot if they choose our brand vehicles. The internal notice was exposed on a post bar with the name of the company, which also showed that the rule would come into effect on October 1, 2020.

From the perspective of the notice, the reason given by the car company is to take into account the actual parking needs of employees and relevant suggestions, further standardize and improve the use of employee parking buildings / fields, and actively encourage employees to endorse the products of the company. after the study, it was decided to implement the latest regulations.

The specific arrangements shown in the internal notice are: 1. Give consideration to history, control increment and reduce stock; 2. At present, non-brand vehicles that have applied for employee parking permits can continue to be parked without restrictions. Employees who purchase or renew new vehicles in the future should choose our brand vehicles if they need to park in the company's parking building / yard. If the employee updates the vehicle, no matter whether the original license plate number is changed or not, it should be implemented in accordance with the newly revised "regulations on the use of employee parking Building / Yard" and updated in the employee parking permit application system. The revised procedure document "regulations on the use of employee parking buildings / yards" will come into effect on October 1, 2020. All departments are requested to convey this notice to all employees.

The car company did not adopt an across-the-board approach, but implemented it from the employees who purchased and updated the vehicles, which means that if they want to park in the internal parking lot, they must be vehicles of their own brand, including newly purchased vehicles by internal employees and new employees. In addition to further standardizing the internal parking management, the endorsement of the company's products by employees is also one of the purposes of implementing the new rules.

After the news was released, many netizens complained. On the post bar, the poster said, "Why should employees be restricted from driving what kind of cars when they go to work?" Who would believe that leaders only open a series of xxx? " Some people even pointed out that if you do a good job, you don't need an employee endorsement, and if you don't do a good job, it's no use endorsing anyone.

Of course, some people who expressed support for this approach take it for granted that they should buy cars from this brand when they work for the car company. Some people in the industry once said, "this is not a public place, and there is nothing wrong with people in accordance with the common practices of automobile companies, and there is nothing wrong with maintaining their own brands." To work, you still need to 'know something'. There's nothing wrong with it. "

According to the official website, by the end of 2019, the joint venture had more than 35000 employees, built vehicle factories in many parts of the country, and had an annual production capacity of more than one million vehicles. It is worth noting that the joint venture has also been certified as an outstanding employer in China for more than 10 years in a row.

According to the enterprise sales data, the current market performance of the car company has declined significantly, with a cumulative sales decline of nearly 30% in the previous eight months, far exceeding the market average. According to data released by the China Automobile Association, the passenger car market fell by 15.4% from January to August.

At a time when sales continue to decline, the joint venture is also facing greater market pressure. At this time, it is suddenly announced that "employees' newly parked vehicles must be company-branded vehicles", and taking employee endorsements for the company's products as one of the starting points, to a certain extent, can also be regarded as a move made by enterprises in the face of market changes.

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