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Subject to brand, technology, history and other factors, the layout of independent car companies in the luxury car market is almost a blank, and in this field have been preempted by foreign brands. With the frequent efforts of Red Flag brands in new cars, as well as the emergence of new power brands such as Lulai, independent brands have appeared in China's luxury car market. The Red Flag brand, with rising sales, officially unveiled four "special" models at today's 2020 Beijing Auto Show, all of which will be mass-produced and listed in the future.

The four models are aimed at high-end consumers or those with special needs, including Red Flag's first supercar, Red Flag S9, two extended models, Red Flag H9 + and Red Flag HS7+, and large all-electric SUV-- Red Flag E-HS9.

Red Flag S9 with a price of 10 million

At the Beijing auto show, what attracted the most attention of the Red Flag brand was its first top hybrid concept car, the Red Flag S9, which made its debut at the Frankfurt Motor Show in 2019. It is also the first public appearance of the Red Flag S9 in China.

Red Flag plans to produce the Red Flag S9 supercar in Changchun for mass production and global delivery in 2021. Wang Guoqiang, member of the standing Committee of the Party Committee and deputy general manager of China first Automobile Group, revealed that the price of the Red Flag S9 will exceed 10 million yuan, according to media reports. Officials have also said earlier that efforts will be made to turn the Red Flag S series sports car brand into a world-famous luxury sports car brand.

Red Flag S series sports cars will be built through joint ventures and cooperation. In April this year, Changchun Municipal Government, FAW of China and Silco of the United States jointly signed a letter of intent for the Red Flag S-Series project. FAW and Silco will set up a joint venture to manufacture the first Red Flag sports car. According to the plans announced by both sides, the Hongqi S manufacturing and delivery center will be located in Changchun and will be built in three phases, and will gradually realize the domestic assembly and delivery of Hongqi S9 and S7 supercar products, followed by Hongqi S5, S3 and so on. In the Hongqi S series products and brand joint venture projects, Silco of the United States will invest 10 billion yuan in the next five years.

The outer lines of the Red Flag S9 are very streamlined, which are in line with the sports nature and aggressive visual effects of the supercar. At the same time, the design of the eagle wing door is adopted. The red silk decorative strip in the middle of the front cabin cover continues the style of the Red Flag three-dimensional LOGO. The front and rear of the new car is surrounded by a large-size diffuser and a central double-outlet exhaust system. The overall effect of the interior is full of performance and is equipped with an irregularly shaped steering wheel.

As a supercar, power is the most eye-catching part of the car. The Hongqi S9 is equipped with a hybrid oil-electric system composed of a V8 turbocharged engine and a motor. the comprehensive power of this system exceeds 1400 horsepower, the maximum speed can reach 400km/h, and the acceleration of 100 kilometers under normal conditions is less than 2.3s, while the breaking time under limit conditions is only 1.9s.

Two extended versions of special models

Hongqi H9 + new car is based on the H9 model to build an extended version, positioning more high-end, the future of new cars may be customized for sales, will also be used for special high-end occasions. At present, the price of Red Flag H9 is 30.98-539800 yuan, so the extended version of Red Flag H9 + may reach 700000 yuan.

There is no obvious difference between the new car and the Red Flag H9 in appearance, including the straight waterfall grille shape, the unique front LOGO of the Red Flag, the running light strip around the front of the car, the unique penetrating taillights and so on. The biggest highlight is that it has been lengthened to 5.34m, and the new car is decorated with huge chromium-plated B-columns while adding its own LOGO. As a special product, the new car is also equipped with red and white car paint and a 2x2 executive seat layout. The power is expected to be a high-powered layout, equipped with 3.0T mechanically supercharged V6 engine, with a maximum power of 283 horsepower, a maximum torque of 400 Nm, and a transmission system that matches a seven-speed double-clutch gearbox.

Another extended version is the Red Flag HS7+, official information shows that the length of the new car has been increased by 500mm, so the length of the car is more than 5.5m, and it is very slender from the side, with a military green finish.

According to the Red Flag, the interior of the Red Flag HS7+ has an independent four-seat layout, with a partition design in the front and rear rows, and a huge display screen in the center, which further highlights the car's high-end business positioning, and the interior decoration and materials will also be improved compared with the ordinary version.

In the power system, Hongqi HS7+ will continue to carry a 3.0L V6 mechanically supercharged engine with a maximum power of 248kW (337hp) and a peak torque of 445Nm, matched by an 8-speed manual integrated transmission. The price of Red Flag HS7 is 27.58-459800 yuan, and the price of lengthened Red Flag HS7+ may exceed 600000 yuan.

Red Flag E-HS9 large SUV launch

Red Flag positioning of the highest mass production SUV--E-HS9 officially released, the new car pre-sale price is also announced: 55.00-750000 yuan, positioning full-size pure electric SUV, body size up to 5.2m.

Red Flag E-HS9 uses the same design language as H9. The waterfall forward air grille, the red LED light band in the middle and the streamer light strip around the front are all the latest family designs. The C and D columns of the new car are decorated with silver strips in a large area, and the taillights cover a large area, which further improves the recognition of the car. In terms of interior decoration, the new car uses a triple screen design of full liquid crystal dashboard, central control multimedia touch screen and passenger seat eye display, coupled with a control panel touch screen, which has four large screens in the front row only.

In terms of body size, the length, width and height of the new car is 5209/2010/1731mm and the wheelbase is 3110mm. In terms of power, it provides low / high power motors with 460km and 510km mileage, and the acceleration time of the new car is 0-100km/h or less than 4 seconds.

At the Beijing auto show, the four new cars built by FAW Hongqi are all aimed at the high-end market and the positioning of special products, which can be expected to be of little help to brand sales and performance, but more to enhance brand image and premium. Highlight the role of brand technology research and development achievements. According to the plan, Hongqi brand will form 21 products covering L (supreme car), S (sedan car), H (mainstream car) and Q (commercial car) in the next five years.

In the field of high-end political and commercial vehicles, Red Flag brand has always had an irreplaceable position in China, and the extended version of Red Flag H9 + and Red Flag HS7+ are also in line with brand positioning. However, in terms of supercars, Red Flag is a "newcomer". The first mass-produced Red Flag S9 will sell for 10 million, which may be more difficult in marketing.

According to the data, Red Flag sold 21000 units in August, up 110% from a year earlier, breaking 20, 000 units for the first time, and a total of 108500 units from January to August, an increase of 108% over the same period last year. A number of new models supplement product gaps, which play a role in increasing the sales of the Red Flag brand, but whether the follow-up development can continue strong growth requires a comprehensive decision on many aspects, such as brand word-of-mouth, product quality, market competitiveness and so on. Hongqi's high-end road is still full of challenges.

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