AutoBeta(AutoBeta.net)09/27 Report--

Since luxury brands have become the strongest segment of the passenger car market this year, sales of many luxury brands have soared, especially Red Flag cars, which are famous independent brands, frequently becoming the biggest "winners" in this market segment. September has not passed, but the Red Flag brand has been the first to reveal that the latest sales in September will continue to grow by more than 20,000 vehicles.

A few days ago, Mr. Liang Guiyou, assistant general manager of China first Automobile Group, said: as of September 26, the monthly sales of Red Flag once again exceeded 20,000 vehicles, which also means that Red Flag's sales will rise again in September. A large positive month-on-month growth is expected. At the same time, Mr. Guiyou also said that it is no longer a problem for Red Flag to complete 200000 sales this year.

According to the latest sales figures released by the Red Flag brand, the cumulative sales of the Red Flag brand from January to August this year is 108500 vehicles, which will reach 130000 if the September data is added. With only three months to go before 2020, Red Flag is expected to reach an average of 23300 a month if it is to meet its sales target of 200000 vehicles for the whole of this year. According to Red Flag's 108% year-on-year growth this year, Red Flag can still achieve its annual sales target if it can maintain the same steady growth rate.

The continuous growth of red flag brand sales benefits from the brand transformation of red flag and the increase of product line, which leads to the growth of terminal sales. At present, FAW Hongqi brand has L5, H7, H5 three car products, as well as HS7, HS5, E-HS3 three SUV models.

In August this year, Red Flag re-launched a number of models, including Red Flag H9 and Red Flag HS7 2021. Among them, Red Flag H9 is located in the new era C + class luxury flagship sedan, with a price of 309800 yuan. Without listing, it has received wide attention both inside and outside the industry. due to capacity constraints, there are less than a thousand new cars on the market, but it has brought a certain degree of attention and sales support to the brand.

In addition, Red Flag official revealed that the 2020 Beijing Auto Show Red Flag brand will bring E-HS9, H9, HS5, 2020 H5, including 12 models to participate in the exhibition. It is reported that the Red Flag brand was unveiled at the E3 Pavilion in the China International Exhibition. It means that the new model formation of Red Flag brand will be further improved in order to achieve the expansion of market competitiveness and further enhance the sales growth target.

In Liang Guiyou's view, Red Flag has become more and more mature in the creation of products in the past two years, so that the image of "official car" has gradually diminished in people's minds. And Red Flag brand to speed up the progress of mainstream products on the market, so as to fill the gap in the product market. Let the HS5 and HS7 launched last year, or the new H5, H9 and other high-end models launched this year, are in line with the market positioning of the Red Flag brand, and basically meet people's demand for a high-end luxury car.

Since Red Flag achieved its target of cumulative sales of 100000 vehicles in 2019, it has set a target of 200000 new cars in 2020, 400000 in 2022, 600000 in 2025 and 1 million in 2030. Now it seems that the annual sales target for 2020 may be met, but the future is still full of challenges.

According to the plan, the Red Flag brand will also form 21 new products covering L (supreme car), S (sedan car), H (mainstream car) and Q (commercial car) in the next five years.

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