AutoBeta(AutoBeta.net)09/28 Report--

According to media reports, Huo Jing, Ford's vice president of public relations in China, will leave. In response to the matter, Ford Chinese officials responded to the media that they regretted Huo Jing's departure for personal reasons, highly affirmed and recognized her efforts for the company during her tenure, and respected her decision. It is said that during the transition period, Mao Jingbo, the current president of Lincoln China, will be in charge of Ford's public relations department.

Huo Jing is a famous public relations and marketing figure in the industry. She officially joined Ford China at the beginning of 2019 and served as vice president of public relations in Ford China. Prior to that, Huo Jing worked at Bowo Automobile and held the position of Director of Marketing Department of Bowo Automobile Group Marketing Company.

Huo Jing has more than ten years of experience in the field of automotive public relations and marketing, and has joined Nissan China since 2002 after studying in Japan. Since May 2004, she has been the Deputy Director of the Public Relations Department of Nissan (China) Investment Co., Ltd. from 2010 to September 2014, he served as the head of the Public Relations Department of Nissan (China) Investment Co., Ltd. in Zhengzhou Nissan Automobile Co., Ltd., and served as the Minister of Public Relations of Zhengzhou Nissan Market since September 2014.

From September 2016 to April 2018, Huo Jing joined the force of new car building and has experience in the North American supply chain procurement department of Lailai Automobile and the public relations department of Baiteng North American R & D Center. Until Yang Song joined Bowo and began to "revive" Bowo cars, Huo Jing joined Bowo Automobile Group and served as the marketing director of the marketing company.

After experiencing a continuous downturn in the Chinese market, Ford officially upgraded Ford China to an independent business unit in October 2018, reporting directly to the global headquarters to seek transformation to increase sales. Immediately, Chen Anning became president of Ford in China and began to devote himself to building a localized executive team, putting forward the slogan "more Ford, more China". In August, Chen Anning, president of Ford China, said: Ford's determination to take root in the Chinese market has not changed. Ford has planned a lot of products this year and plans to localize its industrial chain capabilities in 1-2 years.

Ford has strengthened the localization of its products in China. This year, Changan Ford explorers, Lincoln adventurers and aviators have been listed in China one after another. Ford's sales in china rose 3 per cent in the second quarter from a year earlier to 158589 vehicles, according to official sources.

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