AutoBeta(AutoBeta.net)09/29 Report--

Lu Yi, who has been in office for less than two years, has left the post of executive vice president of Audi China. A few days ago, it was reported that Lu Yi, former executive vice president of Audi China, had left office some time ago, and his future whereabouts is unknown. Audi China related sources replied to the media, "Lu Yi left the post of executive vice president of Audi China a few days ago for personal reasons."

After leaving Infiniti China for three years, Lu Yi officially joined Audi China in January 2019 as Executive Vice President of Audi China, responsible for coordinating Audi brand marketing and sales-related business in China. Help Audi implement its future strategy in China.

Lu Yi has more than 20 years of working experience in the automotive industry. Before joining Audi China, Lu Yi served as general manager of Dongfeng Infiniti and Infiniti China, president of Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and after-sales service organization, and vice president of BMW China.

Audi China has also recently made senior staff adjustments. At the end of March this year, Audi China official Xuan, an Shihao succeeded Wu Jiabi as Audi China President, unified responsibility for China-related business

Unexpectedly, Lu Yi left shortly after an Shihao took office.

During Lu Yi's tenure, Audi lost sales to Mercedes-Benz and BMW in China, falling to third place. Audi sold 690000 vehicles in China in 2019, below BMW's 723700 and Mercedes-Benz's 702000 in China. In 2020, Audi also lagged behind in the domestic market, with sales of 434000 vehicles in the first eight months, up 3.7% from a year earlier, compared with 497000 for Mercedes-Benz and 471000 for BMW, which also grew slightly faster than Audi.

In the future new car plan, the domestic Audi e-tron model will be launched in 2020, and the new Audi A3 hatchback / hatchback model will also be launched. The Audi brand has previously announced that it will accelerate its development in China and plans to launch seven more domestic models over the next five years, doubling sales in the Chinese market to 1.2 million vehicles by 2025.

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