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Recently, brilliance BMW iX3 was officially launched at its Shenyang base. As the first pure electric car of brilliance BMW, the brilliance BMW iX3 has been officially unveiled in China on September 13, launching two models with an advance price of 47-510000 yuan, which is expected to be officially launched this year.

The BMW iX3 is based on the BMW X3 design, retaining the BMW family design while adding new energy vehicle elements, such as closed double kidney grille, blue trim and new style wheels. In addition, the front bumper uses a black through-type design, with a vertical air intake shape to highlight the sense of motion. The size of the new car is similar to that of the BMW X3, with length, width and height of 4700 × 1900 × 1675mm and wheelbase of 2875mm.

Since it is based on the BMW X3 design, the interior design of the BMW iX3 is basically the same as the current X3, with a suspended central control screen, a full LCD dashboard and an electronic handle, and blue decorations are added to the details to show different identities.

In terms of power, the new car is initially equipped with a rear single motor with a maximum power of 286hp, a peak torque of 400N ·m, a battery pack of 74 kWh in Ningde era, and a comprehensive mileage 520km of NEDC.

There is no doubt that as the first pure electric car, BMW has high hopes for the iX3. According to data, BMW brilliance's net profit increased by 22.1% to 7.626 billion yuan in 2019, and its sales increased by 17.1% to 545919 vehicles, of which BMW X3 domestic sales increased by 216.6% to 121579 vehicles, second only to BMW 5-Series 163521 vehicles.

As an electric product based on the BMW X3, iX3 naturally has a certain "mass base". Compared with Mercedes-Benz EQC and Audi e-tron, it is not a complete stranger. Of course, the BMW iX3 is not as amazing as expected, such as its mileage is lower than that of car-building new power products, and its power performance is slightly worse.

For consumers, price is also one of the important factors troubling the sales of luxury electric cars. As competitors of the BMW iX3, the domestic Mercedes-Benz EQC sells for 49.98-622800 yuan, while the imported Audi e-tron sells for 69.82-828600 yuan. Mercedes-Benz EQCs and Audi e-tron sell only a few hundred vehicles a month. For example, Mercedes-Benz sold only 1581 cars in the first eight months of the EQC.

For the BMW iX3, the future performance in the domestic market is still very variable. BMW iX3 missed the best era of subsidies for new energy vehicles and caught up with the fiercest competition for electric vehicles in China. As a belated product, the BMW iX3 must have enough product power to break the market pattern. However, in the case of mileage and power performance is not outstanding, what should iX3 take to break the situation?

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