AutoBeta(AutoBeta.net)09/30 Report--

Beijing Auto Show Geely booth incident continued to ferment, the relevant video exposure after the rapid spread on the Internet, and the emergence of a number of versions, a moment of uproar. Today's Baidu hot search list also once appeared "Beijing Auto Show women's rights were carried away by Menghei cloth?" Search buzzwords.

On September 30, Yang Xueliang, vice president of Geely Automobile Group, spoke out again and released a "letter of apology" from the booth operator. Yang Xueliang stressed that the party concerned was not the owner of a Geely car, and I felt guilty about the drastic handling caused by panic at the scene, and at the same time, I used the letter from the operating company to restore the true face of the incident and avoid more false information.

The apology letter released by Yang Xueliang comes from Shanghai Zun Culture and Media Co., Ltd., which is responsible for the operation of Geely's 2020 Beijing auto show and is responsible for etiquette, security and cleaning.

The letter said that on September 26, the company's external etiquette staff failed to perform their duties in accordance with the norms, and the company adjusted their jobs. At 15:30 on the same day, the employee was dissatisfied with his job adjustment and ran out of control from the background to the booth to defend his rights, and knocked on the display car, scratching the staff who came to dissuade it. In order to avoid further expansion of the situation and prevent it from being injured in the process of taking it away, the company's security personnel took it away from the booth by cloth cover and called the police, and the company reached a settlement with the employee under the auspices of the local police station. I would like to apologize to some of the media for distorting the incident in their reports, thus affecting Geely's brand.

Yang Xueliang also said, "the party involved is not the owner of a Geely car, and I feel guilty about the drastic handling caused by panic at the scene." We will deeply reflect on the flaws and deficiencies in the exhibition organization, strengthen process management, and strengthen the screening and training of staff. Apologize for those who were troubled in this incident, and hope that the media will stop spreading false information. "

Geely's official Weibo forwarded the message and said, "the facts are clear, we will learn from this accident and further strengthen the management of the booth." For the media and individuals who are still spreading false content on this accident, Geely Motor will reserve the right to investigate in accordance with the law. "

Video posted online showed a woman crying and arguing with staff at the Geely car booth at the Beijing auto show, and then pulled away by several security guards completely covered with black cloth, during which the woman kept shouting "Let me go".

Many netizens are angry about the "rough" handling of the relevant staff on the Geely booth in public, which is also one of the important reasons why the incident continues to ferment. Geely Yang Xueliang also said, "the extreme treatment caused by panic at the scene makes me feel guilty and will deeply reflect on the flaws and deficiencies in the exhibition organization."

It can be seen that after the matter spread rapidly on the Internet, Geely tried its best to clarify, but the impact on the brand is inevitable.

A number of Geely models were unveiled at the Beijing Auto Show, including the official launch of the brand new car Geely Xingrui, which is based on CMA architecture and is equipped with Volvo Drive-E series 2.0TD engines, which will be launched this year.

Geely, as one of the independent head car companies, has increased significantly in recent years, but with the intensification of market competition, Geely's road to expansion has also been hit. Total Geely car sales in 2019 were 1.3616 million, down 9.3% from a year earlier. Geely had proposed to meet its target of selling 2 million vehicles a year by 2020, then reduced it to 1.41 million, and lowered its target to 1.32 million in August.

In August 2020, Geely car sales were 113400, up 12% from the same period last year, achieving five consecutive months of year-on-year sales growth. Geely's total sales from January to August were 749100, down 11% from the same period last year. Geely achieved 56.75% of Geely's revised sales target of 1.32 million vehicles for 2020. The double-digit decline puts Geely under great pressure, and it still needs to make continuous efforts in products, marketing and so on.

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