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A few years ago, when Korean models still maintained a stable market share in the domestic market, they always had the most sense of future design among joint venture brands, and it was precisely because of this that they captured the favor of many consumers. However, with the rise of domestic brands in recent years, joint venture brands have been marginalized, Korean brands are also accelerating model iteration in order to revive the market, but its design seems to have been gradually abandoned by the market.

A few days ago, the Ministry of Industry and Information Technology website also exposed two new Hyundai car declaration charts, including the new compact SUV ix35, the new medium-sized sedan map. According to the two latest declaration charts, the new cars have been completely designed for the appearance, and the whole has changed greatly.

Specifically, the new ix35 as a medium-term modified model, in addition to the side styling to maintain the cash design, before and after the part has carried out a large floating change. Among them, the front face did not adopt the family design, but chose a large area of chromium-plated grille design, and the sharp headlights on both sides were closely connected with it, with a redesigned front enclosure.

The side of the body of the new Hyundai ix35 does not change obviously. The side of the new car uses the same texture as the current model. Its side shape is very mature, the C-pillar is relatively front, and the side bottom of the new car uses a black surround design and black wheels.

The change in the rear part of the new car is also very obvious, the taillight style has been changed into a more straight through design, the tail bar part has also been redesigned, and the overall style has changed greatly compared with the current model. At the same time, black painting is used around the taillights, which looks very cross-border.

As for power, because it is a factor of medium-term modification, the new ix35 will continue to carry the existing 1.4T engine code-named G4LD, maximum power 103kW (140PS), and maximum torque of 242N ·m. The Ministry of Industry and Information Technology declared fuel consumption as 6.1L/100km.

Hyundai Mingtu, as a domestic special model, has gained good sales support after entering China, but as the model has never been replaced since 13 years, the market performance has gradually declined, and it has finally ushered in a replacement after 7 years.

Externally, the forward grille of the new car uses the latest modern family-style design, which has appeared on the Festa and the new Sonata. At the same time, the new car in the net will use three types of air intake grille to enrich consumer choice. However, the new car uses a split headlight group similar to the ENCINO Onchino, which has a great sense of the future.

The side lines of the body are slender, and the shape of the side window changes greatly compared with the cash model, which makes it feel like a big car. In terms of body size, the length, width and height of the new car are 4780/1815/1460mm and the wheelbase is 2770mm. As for the rear part, the shape of the new car is mainly simple, using through-type taillights, which is similar to the tenth generation Sonata.

In terms of power, the new Mingtu will continue to carry 1.8L naturally aspirated engine (143hp) and Hyundai's latest 1.5T engine (170hp). The 1.5T model is expected to be a double clutch gearbox and the 1.8L model is expected to be an 8-speed hand-integrated AT gearbox.

Although only some of Hyundai's models have been exposed in the latest batch of declaration figures, it has been reported that Hyundai plans to launch nine new models in China to counter the decline in sales. Hyundai Motor said that from this year to next year, in addition to launching new Sonata and Elantra models in China, it will also launch imported car business in China, with products covering cars, SUV, MPV, and so on, of which SUV models are in the majority, subdividing various markets.

It can be seen that in recent years, the performance of modern brands in China is not satisfactory, which also makes it subject to market pressure. So it will hope that by accelerating product upgrading or will be able to help brands bring some help.

According to the sales trend of Beijing Hyundai in the past four years, it has dropped 18.3% from 19.3% in 2018 to 18.3% in 2019, and reached a huge decline of 31.4% in the first half of this year. Judging from the current monthly sales performance of Beijing Hyundai, the average monthly sales is less than 40, 000 vehicles. According to this market performance, it is expected that the market sales of Beijing Hyundai will be only about 500000 vehicles in 2020, which will be difficult to achieve the sales target.

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