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The Truss Model 3, as one of the best-selling electric models, was cut again in the atmosphere of "double festival" yesterday, which was a pleasant surprise for many potential consumers. Because of this, whenever Tesla has the phenomenon of official demotion, there will be a group of car owners who want to protect their rights.

On October 1st, Tesla once again downgraded his domestic Model 3 model. According to Tesla's Chinese website, the price of the domestic Model 3 standard battery life upgrade version has been reduced from 271550 yuan to 249900 yuan, while the price of the Chinese-made Model 3 long-range rear wheel drive version will be reduced from 339050 yuan to 309900 yuan. Only the price of the high-performance version of Performance remains unchanged at 419800 yuan.

Putting aside the fact that the decline in vehicles is about 21000 yuan, whether the drop of nearly 10% is large, it is worth noting that this decline is unknown to most Tesla car owners, and even the day before the price reduction, they were urged to pick up the car as soon as possible, which means that many car owners have experienced the nightmare of "just raising the car yesterday, reducing the price today."

In addition, for the latest domestic Model 3 model, in addition to great changes in price, the standard version of the extended-range model has also increased from 445 km to 468 km, and the improvement of mileage is undoubtedly one of the biggest advantages of electric vehicles. Therefore, in the view of this part of the car owners, it is impossible to accept the concealment of Tesla, resulting in another group of old car owners saying that they want to resolutely safeguard their rights.

Of course, Tao Lin-Tesla, Tesla's vice president of foreign affairs, Grace Tao Lin-Tesla, also explained the sudden price reduction on Weibo. "our starting point is to let more people enjoy the dividends of scientific and technological development, promote the rapid development of the industry, and accelerate the transformation of the world to sustainable energy," he said. There are too many routines in the auto industry for so many years, and we just want to break it in the most frank and direct way. After all, the vast majority of consumers will benefit in the end.

At the same time, the seven-day guarantee given by Tesla for no reason to return and exchange has also become invalid after this price reduction. Vice President Tao Lin, as the official representative, offered compensation for the sudden price reduction by giving free over-use rights for three years to car owners in accordance with the seven-day confidence guarantee plan. However, they are unable to reach the ideal scheme of the consumers who have already picked up the car, and feel that Tesla's compensation plan is too insincere.

In any case, the saying and behavior of "leek" will indeed bring dissatisfaction to many consumers who have bought cars, but in the eyes of many netizens, they are already used to it. Over the past year or so, Tesla's price has been reduced four times, from 355800 yuan after the original subsidy to 249900 yuan now. According to netizens, the change of Tesla from imported cars to domestic cars and the rising domestic production rate is the decline in production costs, and price reduction is an inevitable process, and even with the continuous improvement of domestic production rate, price reduction will continue. Therefore, we should follow the law of "early purchase, early enjoyment, and late purchase with discount".

The rapid price adjustment will indeed cause some consumers to worry about whether they will become "leeks", but the good news is that it will benefit more consumers.

Production capacity is rising, seizing the market. Domestic Tesla Model 3, with monthly production and sales of more than 10, 000 vehicles, has become one of the largest production and sales of new energy vehicles in China. From January to August, domestic Model 3 sales reached 68579, accounting for nearly 20 per cent of China's total monthly sales of new energy vehicles, according to the China Federation of passengers.

Therefore, the high premium effect of Tesla brand, coupled with repeated price cuts to seize the market, will also seize the market share of competitors. After all, more than 200,000 Model 3 is very attractive to many young consumers.

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