AutoBeta(AutoBeta.net)10/03 Report--

On the occasion of the National Day and Mid-Autumn Festival, Tesla China brought two messages to the owners, making the old owners unable to sit still again. On October 1, the official announced that the domestic Model 3 will be sold at a reduced price of up to 34,000 yuan from now on; at the same time, the supercharging fee will be increased from now on to make up for the increase in the operating cost of the charging network.

For some old car owners, the official price reduction is undoubtedly a blow to themselves, some owners experienced "just picked up the car yesterday, today on the price reduction" accident. Tesla also announced an increase in supercharging fees, old car owners seem to suffer two blows in a day, even some car owners say: can the festival be friendly to old car owners?

On October 1, Tesla China charging team released a message to "Dear Tesla owners and friends", officially announcing the increase in super charging costs.

Tesla said that in the process of accelerating the world's transition to sustainable energy, Tesla will always build a perfect self-charging network to bring high-quality charging experience to car owners as the ultimate goal. With the rapid expansion of the global charging network, the construction and operation costs are increasing. In order to better provide service for car owners and enjoy super charging, we will adjust the price of super charging stations. The price adjustment will be adjusted according to the electricity price, construction cost, charging guidance policy and other factors in different regions, details will be released later.

Tesla also explained that the price adjustment was not for profit, but to sustainably operate Tesla's self-charging network by making different price adjustments at different sites.

At the bottom of the official blog, many car owners put forward their own views. One netizen said,"Can the festival be friendly to the old car owners?" If the price of a new car is reduced, then so be it. Do I have to raise the price even if I charge my battery?" Another netizen said,"The attack on the old car owner is continuous ah, But also strategy, Release twice is scolded twice, One-time full release only scolded once."

An industry insider said,"Model 3 price reduction will maintain high sales, more and more large, overcharge construction can not keep up, queuing phenomenon is serious, so through overcharge price increases to force cost-sensitive owners to other three-way charging piles shunt." Wonderful." In the eyes of some netizens, Tesla overcharging station construction is far behind sales, and now the overcharging queue is very serious.

Coincidentally, Tesla announced the launch of the new domestic Model 3 on the same day, with a maximum official drop of 34,000 yuan.

Previously, the upgraded version of domestic Tesla Model 3 standard battery life, the price before subsidy was 291,800 yuan, and the price after subsidy was 271,550 yuan. After this price reduction, the price before subsidy was 269,700 yuan, and the price after subsidy was 249,900 yuan; therefore, the price difference after subsidy was 21,650 yuan.

The previous version of the domestic Tesla Model 3 standard rear drive upgrade version is equipped with ternary lithium battery pack, NEDC range of 445 kilometers, at present this version of the model has been removed from the official website, the model on sale has been changed to a new model of lithium iron phosphate battery pack provided by Ningde era, the range has been increased to 468 kilometers. According to relevant information, this version of the domestic Tesla Model 3 model has a battery energy density of 125 watt-hours/kg, a new car with a ready weight of 1745 kg, a maximum speed of 225 km/h and an acceleration time of 5.6 seconds from 0 to 100km/h.

In addition, the price of the domestic Model 3 long-endurance rear-drive model dropped by 34,150 yuan, and the official website currently shows the price of 309,900 yuan. Because the car exceeds the subsidy threshold of 300,000 yuan, the car will not enjoy new energy subsidies at present.

This is the seventh time the Model 3 has adjusted its price since its launch in 2019, and the price cut still raises a storm of dissatisfaction among owners. Tao Lin, Tesla's vice president of external affairs, said: "Tesla's direct sales model makes the price system open and transparent, consumers will know any price change information in the first time, and our starting point is to let more people enjoy the dividends of technology development." Continue to enhance product strength, at the same time more affordable, and everything is open and transparent. There have been too many sales patterns in the automobile industry for so many years, and we want to break this pattern in the most honest and direct way. Most consumers will ultimately benefit."

Because the price reduction storm continues to ferment on the Internet, On the morning of October 3, Tao Lin again issued an explanation, She said,"Price adjustment is a highly confidential work, Need to repeatedly calculate, Only a few people participate, What we can do is once the final confirmation on the first time to prepare internal procedures and inform everyone as soon as possible, Because no matter when announced there will be a group of recent car consumers affected." She also revealed that Tesla employees, many of whom owned cars and many of whom had just picked up their new cars in September, were subject to the same price policies as ordinary consumers.

Tesla in the "National Day Mid-Autumn Festival" released these two news, For the new car purchase, New car price reduction is very attractive, Super charging costs rise and will not have too much impact; And for the old car owners who just picked up the car, Not only in the face of "accidental" loss of tens of thousands of yuan mood fluctuations, Charging costs rise is also another blow, From their point of view, The official is not very friendly practice, Seems to confirm once again "Cut leek" statement.

Of course, as the domestic rate continues to increase, the price of Model 3 will continue to decline. For potential or existing car owners, adapting to Tesla's "transparent" pricing system may avoid this emotional problem.

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