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Recently, some media visited a number of car brand 4S stores and learned that the passenger flow of car dealers has rebounded during the two-day period, and various brand models also have varying degrees of discount. Generally speaking, the discount range of American cars is larger, that of Japanese cars is smaller, while that of German models, Korean cars and independent brands is between 10, 000 yuan and 30, 000 yuan.

Among the American brand models, SAIC GM Buick offers the largest discount, with cash discounts of more than 30,000 yuan and individual models of 50,000 yuan. Take Weilang model as an example, the 2.0T luxury model manufacturer's guiding price is 172900 yuan, and the terminal discount is as high as 55000 yuan.

In recent months, Buick brand sales continued to grow, in addition to the successive launch of four-cylinder engine models have a lot to do with the terminal discount rate. The Buick brand sold 98722 vehicles in September, up 28% from a year earlier, according to data.

Changan Ford, which is also an American brand, does not offer so much discount. A long an Ford 4S store sales consultant said that the current discount is basically 10-40, 000 yuan, Mondeo partial model discount can reach 45000 yuan.

German brand Volkswagen and Skoda's discount range is relatively stable, basically between 20, 000 and 40, 000 yuan. Luxury brands such as BBA generally offer high discount rates, such as 93000 yuan for Mercedes-Benz E-Class, 60, 000 yuan for Audi A4L and 50, 000 yuan for BMW X2.

The discount range of Japanese brands is generally small. Honda discount range is between 1-25000 yuan, for example, some models of Haoying can offer a discount of about 12000 yuan, Accord has a maximum discount of 2.30 yuan, and flying basically has no discount. Toyota's discount is also relatively small. For example, the discount for Carola and Asian Dragon is 3000 yuan and 5000 yuan, and that for Yize IZOA is about 15000 yuan.

Nissan offers a bigger discount than Honda Toyota. Teana can discount between 2.8-33000 yuan, Xuanyi discount range of about 14000 yuan, Qijun maximum discount of 33000 yuan.

Compared with the above cars, the passenger flow of Korean brands is relatively small. A Beijing Hyundai 4S store sales consultant said that now Hyundai is basically losing money to buy a car, there will not be a large discount. Compared with Beijing Hyundai, Dongfeng Yueda Kia has less passenger flow, but some models offer greater discounts, such as up to 42800 yuan for KX7 and 35000 yuan for KX5.

In terms of independent brands, head car companies offer a large range of concessions. For example, the discount range of Great Wall Harvard is about 30, 000 yuan, while Geely Collection A can offer a maximum discount of 45000 yuan. In terms of new energy vehicles, the discount range of both joint venture brands and independent brands is relatively large, generally speaking, the discount range of joint venture brands is larger than that of independent brands, and the same is true of luxury brands than ordinary brands.

According to the China Automobile Association, domestic car sales rose 11.6 per cent to 2.186 million in August 2020, of which sales in the Chinese passenger car market rose 6 per cent to 1.755 million.

The recovery of sales in the automobile market mainly benefits from the stability and recovery of the national economic situation, and the policies to stimulate automobile consumption one after another in various places will help boost consumers' confidence in car purchases, coupled with the comprehensive launch of new products from enterprises at the Beijing Auto Show, superimposed with the demand brought about by the Mid-Autumn Festival National Day and other long holidays, will further boost automobile consumption. Consumer confidence has been boosted by policies introduced by government departments to stimulate car consumption.

Auto industry analysts said that the recovery in sales in the auto market is largely related to the promotional offers of dealers. Dealer 4S stores attract consumers to buy cars through substantial discounts, but the price-for-volume approach also hurts operating profits.

The China Automobile Association predicts that the follow-up government departments will also introduce relevant policies to promote automobile consumption, but the intensity will be relatively weakened, and the pace of the policy will slow down. In a relatively optimistic scenario, sales are expected to fall by about 10 per cent for the whole of 2020.

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