AutoBeta(AutoBeta.net)10/04 Report--

During the long Mid-Autumn Festival holiday, most automakers are in a state of holiday and can only postpone the release of last month's sales figures, while one joint venture can't wait to release September sales figures. became the first joint venture to report September sales. According to the official poster of Changan Mazda, its terminal sales in September were 14311, up 16% from the previous month and 29% from a year earlier.

In addition to the sales contribution of the two main models, Onksera and CX-5, the CX-30 mini SUV, which has been on the market for four months, has also further expanded the product line of Changan Mazda, thus helping enterprises to increase sales.

At present, Changan Mazda has not released specific sales figures for its models, but there is an overall increase of nearly 2000 units compared with August, which further shows that Changan Mazda is currently in a relatively sound sales stage. the market feedback from the new product launch is good.

According to the August data, Mazda 3 Oncera sold 7268 vehicles that month, compared with 53245 from January to August. Sales have continued to rise since the launch of Mazda 3 Oncella in September last year, reaching monthly sales of more than 10,000 in the three months from November to January this year, while sales fell in the month after the outbreak.

Sales of the compact SUV CX-5 model were 3044 in August, compared with 21046 from January to August, down 14.3 per cent from a year earlier. Different from other mainstream Japanese brands, CX-5 is a niche brand, focusing on personalization, design, brand value and other characteristics. Mazda's lukewarm market performance is also in line with brand tonality.

Changan Mazda CX-30 is a newly launched small SUV, which went on sale at the end of May this year. The official price is 12.99-171900 yuan. It is powered by a 2.0L naturally aspirated engine and matches a six-speed manual or six-speed automatic transmission. At present, the market attention of Mazda CX-30 is not high, with monthly sales of about 2000 units.

From January to August this year, Changan Mazda sold 80211 units, down 8 per cent from 87191 in the same period last year, but judging from the growth momentum in recent months, Changan Mazda is expected to eventually become a regular employee of the year.

Fu Yuanhong, executive vice president of Changan Mazda Automobile Co., Ltd., said, "I am very looking forward to the market sales from September to December." My personal judgment should continue our growth trend from April to August, and we are also making some full preparations. " Fu Yuanhong predicts that Changan Mazda's sales this year will increase by about 7% compared with last year. At present, Changan Mazda has basically completed the introduction of new products and technologies planned for this year.

In September, Mazda's latest technology, the new Chuangchi Blue Sky X 2.0L compression ignition engine, was officially installed on domestic models, but the pricing surprised many consumers. Among them, the price of Mazda CX-30 X compression ignition version is 199900 yuan, and the price of Mazda 3 Onksera X compression ignition version is 189900 yuan.

As new models, the appearance and interior of the two new cars are no different from the current models, only in terms of power system and configuration. Specifically, the top model of the current Mazda 3 Onksera costs 168900 yuan, with a 2.0L engine, and the compression ignition version will become the latest top model of the car series, with a price higher than 21000 yuan to 189900 yuan. In terms of configuration, the new car has added front radar, 360-degree panoramic images and GPS navigation system, and the main change lies in the power system. Another new car with the engine is the Mazda CX-30 X compression ignition version, which costs 199900 yuan, 28000 yuan higher than the previous top model. Only the in-car PM2.5 filter system has been added to the new car, while the main changes in the two models also lie in the powertrain part.

In terms of power, the new car is equipped with Mazda's new Blue Sky SKYACTIV-X 2.0L engine, with a maximum power of 180hp, a peak torque of 224Nm and a 24V light mixing system. The new SKYACTIV-X engine features Mazda's unique SPCCI (spark ignition controlled compression ignition) technology, which enables seamless switching between spark ignition and compression ignition to improve power output and fuel consumption performance.

Many netizens and industry insiders believe that with the launch of Mazda compression ignition engine models, manufacturers have long expected that this car will not sell a few, but more to establish its own technical route and enhance brand value through the introduction of new technology. the strategy to realize brand value marketing.

Mr. Yukihiko Watanabe, chairman of Mazda China, has said many times before, "We hope to let consumers understand the value of our automotive products through value marketing." Officials also said that they hope to establish a close emotional bond with the majority of users.

Through its own technology and product line, the Mazda brand of "sword walking on the edge" has finally ushered in a stage of sales growth. However, in the face of the continued oppression of strong Japanese and German competitors, whether Mazda can continue to grow remains to be tested by the market.

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