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Five months later, Tesla's domestic Model 3 price cut again, for some Tesla owners who picked up the car soon, they are not comfortable, even complain that they are cut "leek." In response to the price cut, Tesla Vice President of External Affairs Tao Lin responded many times through Weibo and talked about "initial heart".

On October 6, Tao Lin posted a message on Weibo in response to the price reduction, which caused the owner to be dissatisfied, saying: "Thank you for sharing with your friends." We do not seek everyone's understanding and recognition, but we hope that gradually everyone can believe that our initial intention is to let consumers have better cost-effective products rather than maximize their profits."

A few days ago, Tao Lin responded to the price cut and said Tesla's direct-sales model made the price system open and transparent, consumers would be the first to know any price changes, Tesla's starting point is to let more people enjoy the dividends of technology development. "There have been too many sales routines in the automotive industry for so many years, and we want to break this routine in the most honest and direct way." Most consumers will ultimately benefit." Tao Lin said so.

Suddenly announced the price reduction caused the owner loss, In the face of the owner's question, On October 3 Tao Lin again issued a text explanation,"Price adjustment is a highly confidential work, Need to repeatedly calculate, Only a few people participate, What we can do is once the final confirmation on the first time to prepare internal procedures and inform everyone as soon as possible, Because no matter when announced there will be a group of recent car consumers affected." She also revealed that Tesla employees, many of whom owned cars and many of whom had just picked up their new cars in September, were subject to the same price policies as ordinary consumers.

Tesla's compensation plan is to give 3 years of free overcharging rights to owners who meet the 7-day confidence guarantee plan. But this option does not seem to be acceptable to some consumers who have already picked up their cars.

According to netizens 'comments in the comment area, in fact, owners complain not about the price cut itself, but about Tesla salespeople's "temptation to pick up the car" on the grounds of not lowering the price before the price cut.

One Tesla owner said,"Many people think we are complaining this time just because of the loss caused by the price reduction. In fact, our anger comes from the sales and delivery team's irresponsible promise that Eleven will not cut prices, inducing owners to pick up their cars early and causing losses." They believe that their consumption behavior is implemented under the influence of false information from sales personnel, and this implementation has brought actual losses to themselves.

Screenshots of friends posted by several netizens show that a Tesla salesperson posted a message before the National Day holiday saying that the online Model 3 price cut was a rumor, and what are you waiting for when wise consumers have spent the same money for months?

Unexpectedly, on October 1 of the National Day holiday, Tesla officially announced the price reduction, some car owners have picked up self-deprecating as "leek."

On October 1, Tesla's official website in China showed that the price of the Chinese-made Model 3 standard battery life upgrade version was adjusted to 249,900 yuan after subsidy, and the price of the Chinese-made Model 3 long-life rear-wheel drive version was 309,900 yuan after subsidy. The price of the two models was reduced by 21,650 yuan and 34,150 yuan respectively.

Among them, the new Model 3 standard battery upgrade version is equipped with lithium iron phosphate battery pack provided by Ningde Times, and the range is increased from 445km to 468km.

Many netizens believe that we should understand the law of "early purchase early enjoyment, late purchase discount". Some netizens even pointed out,"What's wrong with this? At that time, the seller's price was also recognized by your buyer. After that, the seller wanted to reduce the price and improve the sales volume. This would cause trouble? The merchants don't even have the right to lower their prices?" Even so, Tesla's official blog and Tao Lin's Weibo comments are still filled with angry voices from car owners.

Of course, with the increase of localization rate of parts, the price of Model 3 still has room for further exploration. For potential or existing car owners, adapting to Tesla's "transparent" pricing system may avoid this emotional fluctuation problem.

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