AutoBeta(AutoBeta.net)10/07 Report--

For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. However, one car company is different and has disbanded its public relations department.

According to foreign media Electrek, Tesla has disbanded its public relations department, and the core global public relations team working in the United States has been cancelled.

Today, most of the official responses that the media can get from Tesla come from CEO Elon Musk's Twitter tweets. Musk will also share the new features or future technologies of Tesla's products on Twitter and will soon be widely shared and shared by other netizens.

The report also said that the highest level of Tesla has confirmed this move to the media. Keely Sulprizio, Tesla's global head of communications, is the last known Tesla executive in charge of public relations and communications, who left in December. After she left, almost all the other members of Tesla's public relations left or changed jobs one after another.

However, the report pointed out that Tesla also has some public relations managers in the European and Asian markets, and the media relations team is still in operation. In the Chinese market, some of Tesla's official responses were also sent through the official Weibo account of Tao Lin, vice president of foreign affairs of Tesla.

It can be seen that, as an automobile manufacturing and technology company, Tesla's operation mode is very different from that of traditional car companies, and it does not spend wantonly on advertising and marketing. Tesla's marketing spending in 2019 is only 186 million yuan, according to a list of marketing spending in the automobile industry released by Morketing, a media outlet.

In response to the incident, Yang Xueliang, a former director of public relations and then promoted to vice president of Geely Automobile Group, forwarded a message on Weibo, saying, "well, it's swishing coolness in the back of my head."

The vice president of Geely Automobile Group spoke as if he were trying to say something!

Morketing's auto industry marketing spending list shows that Geely Motor's marketing spending in 2019 was 4.332 billion yuan, ranking 18th among all car companies. The top three are Volkswagen Group (excluding Audi / Lamborghini), Honda and Daimler, with marketing expenses of 162.045 billion yuan, 106.585 billion yuan and 98.881 billion yuan in 2019.

Tesla's "open and transparent" corporate culture frees it from a lot of trouble, such as its direct business model, transparent price, high technical transparency and so on. At the same time, consumers' pursuit of Tesla is also the basis of its simplified public relations communication. Of course, for most car companies, it is impossible to do so.

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