AutoBeta(AutoBeta.net)10/07 Report--

Affected by the persistence of the COVID-19 epidemic, the US auto market still maintains a downward trend. Contrary to the Chinese market, the US luxury market also tends to be in the doldrums this year, resulting in a decline in the sales of a number of luxury brands and a decline in the overall market performance.

According to the sales volume of various brands in the US luxury car market in the third quarter of this year and the first nine months of this year, 40% of the 15 luxury brands in the first three quarters showed a growth trend, while 60% of the brands tended to decline; and from the performance of the whole year, except for the Tesla brand, there was a year-on-year decline without exception.

Specifically, Mercedes-Benz and BMW, which have always been ahead of Lexus brands by an absolute margin, were overtaken by Lexus in the United States in the third quarter of this year, mainly because the epidemic led to inventory shortages of German car brands in the United States. Of this total, Lexus sold 75300 vehicles in the third quarter, up 2% from a year earlier, while Mercedes-Benz and BMW fell 9.4% to 69631 and 16% to 69570, respectively.

It is understood that this is due to the COVID-19 epidemic led to the shutdown of factories in Europe and the United States for several weeks, Mercedes-Benz and BMW inventory has been tight. However, Mercedes-Benz brand sales in the United States for the whole year still maintain the leading position in the luxury market, Mercedes-Benz, BMW, Lexus brand sales for the whole year still maintain a double-digit decline compared with the same period last year.

In addition to the strong performance of the Tesla brand this year, the Lexus brand still has an advantage in the United States this year, rising 16.8% to 64000 vehicles in the third quarter compared with the same period last year, helping the brand grow 21.4% to 196000 vehicles for the whole year. The cumulative sales volume for the whole year is less than a thousand vehicles less than that of Mercedes-Benz, which is very small, and the growth rate is also the brand with the biggest growth trend in the luxury market.

Compared with the former, Audi's performance in the United States lags far behind the Chinese market, with cumulative annual sales of just over 100000 vehicles, down 21.7 percent from the same period last year. Delivery of the best-selling Audi Q5 crossover fell 34% in the United States in the quarter. It shows the trend of BBA in China and BBL in the United States.

Compared with the head luxury brand, the Japanese luxury brand Acura brand is second only to the former in the United States, and its performance is better than Volvo, Cadillac, Lincoln and other brands. This is also the advantage of Acura brand as a luxury brand in the United States, with an increase of 1.6% in the third quarter compared with the same period last year. Performance is better than many luxury brands.

Meanwhile, Volvo, Porsche and Alfa Romeo also recovered in the third quarter, up 11.1 per cent to 30300, 5 per cent to 15600 and 17.3 per cent to 5000. The rest of Infiniti, Land Rover, Jaguar and Lawns showed a large downward trend in the third quarter.

On the whole, in the North American market, it is also because Japanese brands have more word-of-mouth, helping brands to be favored by more consumers. The Mercedes-Benz brand as the leader of luxury brands still maintains a leading position. In addition, Tesla also benefited from the enthusiasm of local consumers for the most advantageous electric cars, making it a strong brand on this year's luxury model list.

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