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As the Jaguar brand model enters the product year, after Jaguar released the new XF model, the brand also changed and released its medium-sized sedan XE. A few days ago, Jaguar officially launched 2021 Jaguar XE models in the UK, with a number of upgrades compared to the old and new models.

Jaguar XE, as its entry-level sedan, is one of the main selling models of its brand, but its sales have been in the doldrums because the cash model has only been modified since it was launched in 2015 and has not been replaced. In order to enhance brand competitiveness, Jaguar recently released another 2021 Jaguar XE models, but on the whole, the new car is still in the upgrade of the current model.

In appearance, the 2021 Jaguar XE front face continues the family design, the black medium net intake grille is equipped with bilateral intake grille to maintain a certain sense of movement, and the narrow headlights on both sides are designed with right-angle LED headlights. At the same time, the intake grille under the new car adopts two designs.

The new model still maintains the round and smooth line shape of Jaguar on the side, coupled with the black multi-amplitude wheels and the smell of some sedan style, which is more in line with the style design of young people. The tail lighting also uses a slender design, the car body is wider in vision, and the double-sided single tail throat design is used in the lower surround, which makes it full of movement.

As for the interior is one of the biggest changes in the new model, in addition to changing the latest steering wheel style, the central control by physical buttons gradually like a touch screen style conversion, similar to Land Rover models. At the same time, the new car also upgraded Jaguar's classic knob shift to gear lever shift. Although the lack of a certain sense of science and technology, but compared with the knob shift operation, the gear lever shift has a more sense of control.

In terms of power, the new car has added a mild hybrid system for the first time, carrying a total of three different power combinations, namely 2.0T high and low power engine and 2.0T diesel turbocharged engine + 48V light hybrid system. All the systems are equipped with 8-speed manual transmissions. Among them, the 2.0T high-power version can accelerate for 100 kilometers in 5.6 seconds.

The launch of the new car is also aimed at improving the competitiveness of Jaguar brands in various markets, but Jaguar said in a statement that "2020 will be the last year of Jaguar XE cars in the United States," according to the European Automotive News website. As a result, due to poor sales and consumers turning to the SUV market, the luxury brand's entry-level XE midsize sedan is about to withdraw from the US market.

North America, one of Jaguar's most critical markets, sold only 886 XE cars in the first half of this year, while medium and large XF will continue to sell, but its performance is also lacklustre, with only 349 new cars sold in the first half of this year, according to data. In response, Jaguar said that after the withdrawal of the XE model, Jaguar's product line in the United States will only include three SUV, XF cars and F-Type sports cars on sale, of which the E-Pace compact SUV will become the entry-level model that the brand wants to sell.

Not only in North America, but also in China, the XEL model, which reduces costs through localization, sold just 954 vehicles in August, compared with 7001 in the previous month. Far less than the same class of models of the BBA brand. It is worth noting that in order to achieve new car sales, some dealers have previously given the model a discount of 200000 yuan, including a two-year interest-free policy and a gift of a refueling card.

Obviously, Jaguar, which is the same as a luxury brand, is currently in the doldrums in the global market, even though the "price for volume" strategy has already been launched in the Chinese market, giving huge terminal concessions, but the market performance of the Jaguar brand still lags behind. The compact sports sedan is an indispensable part of the lineup for the brand, but the XE is about to be discontinued in the North American market, which will undoubtedly continue to widen the gap between the Jaguar brand and its competitors in the local and global markets.

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