AutoBeta(AutoBeta.net)10/10 Report--

Coinciding with the peak sales season of "Golden Nine and Silver Ten", it is believed that many car companies have achieved homeopathic sales growth in the past January, as well as the performance of a number of car companies that were the first to announce their sales results. And just released the latest September sales of the two Japanese brands, not only Toyota to maintain the momentum of growth and continue to take the lead, Mazda is also showing a growth trend.

Because of Toyota's growing lead in China, its sales are also rising faster than other Japanese brands. Toyota's full-year sales have returned to positive growth, thanks to the continued launch of new products and the growth of the high-end brand Lexus.

New car sales in China reached 179400 in September, up 25.3% from a year earlier, according to figures released by Toyota Motor Co., the sixth month in a row. Toyota sold 1.2624 million vehicles from January to September, expanding to 6.9 per cent year-on-year growth. In the market environment severely affected by the COVID-19 epidemic, Toyota has long resumed its growth in China. It even aims to increase sales by 8.6% over the previous year to 1.76 million vehicles in 2020. Up to now, it has completed 71.73%, becoming one of the dominant brands at present.

Thanks to brand new models or replacement products, the market performed well, with Corolla sales up 41.3 per cent to 37400 and Leiling up 5 per cent to 22700. Lexus sales also rose 13.3% to 20100 vehicles.

At the just-concluded Beijing auto show, Toyota also officially announced that Toyota's cumulative HEV sales in China exceeded 1 million vehicles. By 2023, Toyota will have 5.5 million electrified models, including more than 4.5 million HEV and PHEV models and more than 1 million EV and FCEV models. It means that Toyota will accelerate the development of electrification at the same time to maintain a high market share of hybrid models.

Compared with the Toyota brand, Mazda still accounts for a small proportion of sales, due to fewer models under its brand. Although it showed a trend of growth in September, the rate of growth was less than that of most mainstream car companies.

According to the latest official sales figures released by Mazda, its sales in China in September were 20922, up 1.5% from a year earlier and 20.7% from a month earlier, achieving year-on-year and month-on-month growth. From January to September, Mazda's cumulative sales in China reached 153329 vehicles, down 5.2 per cent from a year earlier. Although it is still down from a year earlier, the rate of decline is narrowing further.

Judging from its two joint venture brands, Changan Mazda sold 14311 vehicles in September, up 28.9 percent from the same month last year and 16.2 percent from the previous month. FAW Mazda sold 6611 vehicles, up 31.9 percent from the previous month, but down 30.5 percent from the same period last year. The performance is obviously inferior to Changan Mazda.

It is also mainly because the Mazda 3 Uncera is the responsibility of family sales, while FAW Mazda may be affected by the "abnormal noise incident". Its Atz and CX-4 have become the biggest complaints in recent months, and the authorities have not yet given a final solution, so sales have been affected to a certain extent.

In addition, the current CEO also announced at the launch conference in Japan that the rotor engine will be revived, and the MX-30 test prototype equipped with rotor engine extender will be tested on the road early next year, and strive to take the lead in mass production in Japan within 2022, and may be listed in China in the future.

Although neither Honda nor Toyota released final sales results, according to sales data released by Dongfeng Motor, Dongfeng Nissan sold 119000 new cars in September, up 10.2% from a year earlier, while Dongfeng Honda sold 95000 vehicles, up 22.6% from a year earlier. it means that the two Japanese brands also achieved a trend of homeopathic growth in September.

Throughout the car market in September this year, Japanese brands, as the mainstream car companies in China, have basically maintained the growth trend, which also reflects the further expansion of the "Matthew effect" of brand differentiation in the car market after the cold winter and the epidemic. For example, the Toyota brand maintains the momentum of growth, leading Honda and Nissan not a small gap.

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