AutoBeta(AutoBeta.net)10/14 Report--

Honda's implementation of the "two-car strategy" in China, the two joint ventures Dongfeng Honda and Guangzhou Auto Honda will have a better product line to supplement the gap of subdivided products. Now, Dongfeng Honda "Feido" has also come.

Earlier, Dongfeng Honda has released the official map of the "LIFE" model, which is the sister model of Guangzhou Auto Honda Feido. On October 14, the official release of the Chinese name of the new car-Lefu paste.

For the naming of LIFE models, many netizens think that it is too casual. However, judging from the market positioning of the car, which focuses on young consumers, the name "Laifu paste" also seems to fit somewhat. In addition, some netizens believe that recently, independent car companies have been a little biased in the naming of new cars, such as big dogs, good cats, first love, ants, and so on, while Dongfeng Honda may also have been misled.

In fact, many of Dongfeng Honda's models are still familiar to consumers with English names, but they all have their Chinese names. Among them, the Chinese name of XR-V is "Xianwei", the Chinese name of CR-V is "Siwei", the Chinese name of UR-V is "Youwei", and the Chinese name of INSPIRE is "English Poetry School".

According to official news, Dongfeng Honda LIFE will make its debut at the 2020 Wuhan Motor Show, which opens on October 15. To the disappointment of some netizens, Dongfeng Honda did not introduce the front face shape of the overseas version of the Fit model, but realized synchronization with Guangzhou Auto Honda. However, Dongfeng Honda uses only one front face styling design, both for SPORT and CROSS versions.

Overall shape, Dongfeng Honda LIFE and Guangzhou Auto Honda fly basically the same, some details will be different. The rear part of the new car uses a black-style taillight, and the shape of the rim is also obviously different.

From the side of the body, the front and rear wheel eyebrows of the new car adopt a raised design, which looks cute compared with the more round design of the whole car. In terms of body size, the length, width and height of the new car are 4109/1694/1537mm and wheelbase 2530mm respectively.

In terms of power, the new car is expected to be in line with Guangzhou Auto Honda's new flying range, equipped with a 1.5L naturally aspirated engine code-named L15BU, with a maximum power of 131hp (96kW) and a peak torque of 155Nm. The traditional system is matched by a CVT gearbox and meets the sixth national emission standard.

At present, the official guiding price of Guangzhou Auto Honda's new Fido is 8.18-108800 yuan, and Dongfeng Honda LIFE model will also be similar to the period of the price.

Dongfeng Honda LIFE is positioned as a small car, which will form the product line layout of Dongfeng Honda car together with Civic, shared Domain and INSPIRE in the future, and LIFE is also an important measure for Honda to implement a two-car strategy in China. At present, the small car market is gradually shrinking and cannot form the form of large-scale volume, so many manufacturers have cut or stopped updating their small car products, while Honda's strategy of launching two cars on the flying model may have some market challenges.

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