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Recently, a PPT picture about Aichi senior executives carrying goods and full-staff marketing plan has caused a hot discussion on the Internet. From the picture point of view, the annual assessment of Aichi Automobile requires senior executives and employees to take goods and sell cars collectively, and employees at all levels will have the number of assessment indicators in 2020. among them, the annual index of senior executives of Aichi Automobile Management Committee members is 8, the annual index of L1-VP level is 5, and the annual index of L2 director level is 3.

It is understood that the annual assessment is linked to salary performance, and the above-mentioned senior executives will be delayed by 50% of their monthly salary before completing the annual target. If the target for the current year is completed by the end of the year, all deferred wages will be reissued and the normal monthly wage payment standard will be restored.

In response to the news, Fu Qiang, co-founder and president of Aichi Automobile, wrote on Weibo: "in the past two days, our plan of 'executive taking goods' and 'full marketing' has attracted a great deal of attention, which is beyond my expectation. Because I don't feel that this is anything new, but I pay so much attention to it. Employees and executives endorse the products of their own enterprises, and all kinds of industries can be found everywhere. "

Fu Qiang also said: "Aichi Automobile is a start-up company, and our management is also a partner and the boss." It is even more natural for the boss to take the goods and promote the company's products. "

Data show that Aichi Automobile is a member of the new domestic car-building forces, founded in February 2017, the founder Fu Qiang is the former president and CEO of Volvo Automobile China sales Co., Ltd. In addition, Aichi has previously obtained the production qualification of new energy passenger cars by participating in the mixed reform of Jiangling Holdings.

At present, Aichi has only one model on sale, and the 2021 Aichi U5 subsidized price range is 16.69-249900 yuan, with cumulative sales of only 927 vehicles from January to August, with an average monthly sales of about 116units.

In 2020, it is regarded as the first year of elimination and reshuffle of the new forces of car building, and the differentiation between the two levels is becoming more and more obvious. The first gradient of the new power, such as NIO, ideal, Xiaopeng and so on, created a new high of delivery, and the cumulative sales of the three head enterprises all exceeded 10,000. Aichi Automobile, as one of the few car companies to achieve mass production cars on the market, its sales have been in the doldrums, to increase sales through "executives with goods to sell cars" way, the pressure is obvious.

With regard to the employee-with-goods program, Fu Qiang also said on Weibo that all managers and colleagues in the business chain have the opportunity to know first-hand how users react to their products through this process. "if we do not participate in the marketing process, there will be no way to have a deeper understanding of products, quality, technology, services and all aspects of consumers. If you don't stand on the side of the customer, you can't serve the customer better. " Finally, he also said that all the senior partners of Aichi will set an example and lead the whole staff to face the market.

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