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It seems that before Tesla prepares for an official price reduction, there will be some big news. Will it be true this time? Today, the Model 3 price reduction news is hot all over the network. It is rumored on the Internet that Tesla's domestic Model 3 will be reduced to 199000 yuan, just 20 days after the official price reduction on National Day. After the news came out, car owners and the majority of netizens could not sit still again.

The entry price of Model 3 will be reduced to 199000 yuan with the words "inside information from the National Development and Reform Commission", a Weibo blogger announced on Oct. 20.

According to Tencent News, Wang Hao (Allan Wang), general manager of Tesla in China, responded to the rumor in Tesla's che Youqun on the afternoon of October 20.

Subsequently, Tesla's official Weibo also released a message to "refute the rumor." Tesla said, "the content posted by this Weibo user about our price is a rumor. It has been confirmed with Shanghai and the National Development and Reform Commission, and they all said they had no knowledge of it. We will file a lawsuit against the Weibo user in accordance with the law. "

Tesla has repeatedly adjusted the price of his models in China, and earlier there was an incident in which car owners collectively pulled banners to protect their rights. Take the standard battery life upgrade version of the domestic Model 3 as an example, the price of the model has been reduced by nearly 80, 000 in a year and a half since the starting price was first announced last year at 328000 yuan.

On National Day, Tesla suddenly announced a price reduction, and the price of the domestic standard upgrade version of Model 3 was adjusted to 249900 yuan after subsidies, a reduction of 21650 yuan compared with the previous price, which is also the lowest price since Model 3 was made in China. The new Model 3 standard battery life upgrade comes with a lithium iron phosphate battery pack supplied by Ningde Times, with range increased from 445km to 468km.

This price reduction has also aroused the dissatisfaction of some owners of Tesla who soon picked up the car. The compensation plan given by Tesla is that car owners in accordance with the seven-day confidence guarantee scheme will give away free overcharging rights and interests for three years.

Tao Lin, vice president of foreign affairs of Tesla, responded to the price reduction six times via Weibo, saying, "We don't ask for everyone's understanding and recognition." but gradually people can believe that our original intention is to enable consumers to have more cost-effective products rather than maximize their own profits. "

As for the price adjustment, Tao Lin said, "Price adjustment is a highly confidential work that requires repeated calculations and only a very small number of people participate. What we can do is to prepare the internal procedures as soon as they are finally confirmed and inform everyone as soon as possible. Therefore, whenever it is announced, a group of consumers who pick up cars in the near future will be affected."

After this price reduction storm, Tesla China cancelled the "confidence guarantee plan." Tesla's confidence guarantee plan was terminated and offline on October 16, 2020, and all car purchase orders after that no longer enjoy the protection of the plan, according to the official website. The specific content of Tesla's confidence guarantee plan is that if users are not satisfied with Tesla's new car, they can return the vehicle to Tesla within seven days after the vehicle is delivered, subject to meeting the relevant provisions.

It is pointed out that if the confidence guarantee scheme is removed from the shelves, it will be more difficult for new buyers to ask for compensation for the price difference if they encounter the operation of Tesla's sudden price reduction again.

Today, only 20 days have passed since Tesla's latest official downgrade, and I am afraid it is unlikely that prices will be cut again in a short period of time. However, some policy changes and the improvement of the localization rate will also provide Tesla with more room for price reduction.

When the domestic Model 3 was first delivered at the beginning of this year, the localization rate of new cars was 30%, and officials revealed that the goal was to achieve 100% localization by the end of 2020. The increase in the rate of localization also brings room for further imagination to Tesla's price reduction.

At the same time, some people in the industry pointed out that Tesla's modulus is increasing rapidly, and the increase in modulus will inevitably lead to a reduction in the cost of bicycles, which will inevitably lead to the adjustment of pricing. Tesla may continue to reduce prices in the future. According to data from the Federation of passengers, a total of 11329 domestic Model 3 were sold in September, with a cumulative sales of 79908 from January to September.

Some netizens supported Tesla to crack down on rumors, while others said that perhaps this was a prophecy. "We have to take a screenshot and hit us in the face when it reaches 199000."

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