AutoBeta(AutoBeta.net)10/23 Report--

Due to the continuous decline in the domestic car market this year and the impact of the COVID-19 epidemic, many models in the new car market have declined significantly. According to the data of the Federation of passengers, the domestic narrow passenger car market sold a total of 1292.7 vehicles in the first three quarters, still showing a trend of 12.5% decline compared with the same period last year. At the same time, the Matthew effect is still strong, the best-selling models continue to sell well, and the number of poor-selling models reached only 100 for the whole year.

Although new energy sales are relatively sluggish in the first half of the year and tend to rebound in the second half of the year, the proportion of overall production and sales is still small and not substantially representative. At the same time, due to the large number and complexity of domestic independent brands, except for the strong performance of head car companies, the rest of the performance is at the end of the market, so it is not within the scope of statistics. The joint venture brand has a certain brand strength, and many car companies have been laying out in China for many years, so they will only make statistics on the "worst" joint venture models.

According to the statistical list, the worst-selling models appear not only in some models that have been restricted by the suspension of production, but also in French and Korean models that are currently on the edge of the market. According to the latest issue of "Market share of passenger cars in different departments" released by the China Association of Automobile Manufacturers, the United States. The Korean system and the legal system showed a downward trend, ranking in the last three major cars, of which the legal system accounted for less than 1%.

At the top of the list of the worst car models is Dongfeng Nissan Sima, whose cumulative annual sales are only in the single digits because of the limited suspension of production. It is worth noting that Nissan Sima quietly stopped production this year because of poor sales, resulting in basically only inventory of models, with a total of 8 vehicles for the whole year.

Compared with discontinued models, the most common models on the list are Peugeot and Citroen, including C3L and C6 508. It is worth mentioning that, as a "turnaround" brought by Citroen, C3L is a special model for the Chinese market, positioning cross-border models, with the body of a hatchback while maintaining the chassis height of the SUV. However, the market has proved that there is obviously no market for such models, not only because their styling design is not accepted by most consumers, but also because of the reputation of the current legal brands. As for C6 and 508, it is more reflected under the brand at the same time, unwilling to enlarge the terminal discount, resulting in sales are still depressed.

Jaguar, which also includes luxury brands, is on the list precisely because Jaguar is one of the underperforming brands in the luxury market, even though the terminal price of Jaguar XFL plunged and the model price dropped to 20 yuan, covering a variety of subsidies and concessions, sales still did not improve.

The same is true of American and Korean brands, whose share of market influence has continued to decline this year. However, Kia K4 has been replaced by the new Keshire model due to the suspension of production, affecting sales, with a total of 845 vehicles for the whole year. The American SAIC Chevrolet Patrol and Buick Shue Lang, as well as the strong performance of Volkswagen's Ultimate collar and Skoda Xin move, are more influenced by niche. After all, the hatchback sedan market share in the domestic market is shrinking.

Throughout the field of SUV models, the most common models on the list are Peugeot and Citroen, with 10 models on the list and 4 models, accounting for a relatively large proportion, for the same reason as the above-mentioned car market. The Chevrolet Coptic, the worst performer, was discontinued due to the aging of the model, which, after all, is still at 2017. At the same time, the lack of brand strength of Chevrolet has contributed to its sluggish sales in China, including the Chevrolet Chuangku and Chuangye models on the list.

Although Mazda as a domestic minority brand, the performance is average, but because CX-8 has been in a high terminal price for a long time, it does not give a greater discount, so that the model is far less than the same level of brand models, monthly sales are maintained at about 100.

Guangzhou Auto Fick JEEP, which is also the worst model on the list, is also affected by minority brands and word-of-mouth. There are many complaints about early quality problems, and even CCTV directly named "engine oil". Word-of-mouth has led to a continuous decline in sales, and the brand has begun to decline. Among them, the Liberty Man on the list recalled 26400 vehicles in China because of the problem of starter and the risk of engine compartment fire, which undoubtedly caused the brand's reputation to collapse again.

Jaguar, a luxury brand, is also on the list because Jaguar is one of the worst-performing brands in the luxury market. Second, Jaguar EPACE only went on sale in August this year, but because the model is smaller than the same class, and the configuration is also lower than the same class, it does not reflect the advantages of the model in the Chinese market.

Looking at the worst models in the first three quarters in China, they basically appeared in the legal system where the brand effect is getting lower and lower, as well as individual models with slightly lower performance-to-price ratio. This also reflects that China's auto market has entered two consecutive years of decline since 2018, and the impact of the novel coronavirus epidemic has accelerated the reshuffle of the auto industry, making the "Matthew effect" of mainstream and marginal brands more obvious.

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