AutoBeta(AutoBeta.net)10/26 Report--

According to the German "Automobile Weekly" reported that Volkswagen CEO Herbert Dis (Herbert Diess) plans to make Bentley a subsidiary of Audi, Bentley will make more use of Audi's technology and platform in the future.

Starting next year, Audi will oversee Bentley's technical and financial activities, according to sources. In the future, Bentley's product line may share more technology with Audi, including using Audi's ongoing Artemis technology project, which Audi is developing for future A8 models. Audi may use this technology to develop a pure electric car for Bentley.

Deiss's goal is to streamline Volkswagen's brand structure, including luxury brands such as Bentley, Audi and Porsche, as well as ordinary brands such as Volkswagen, Skoda and Seattle. In addition, there are media reports that Volkswagen is planning to sell high-performance brands such as Bugatti and Ducati, and Volkswagen is planning a strategic contraction to shift its core to the development of other brands, focusing on areas such as electric, digital and self-driving cars.

According to the data, the Bentley brand was founded in 1919. As a global ultra-luxury brand, many Bentley products still insist on being built by hand. Bentley has become a subsidiary of Volkswagen Group since it was acquired by Volkswagen Group in 1997.

In fact, the rumor of Bentley or Audi's sub-brands has something to do with its performance in recent years. In 2018, Volkswagen made a net profit of 17.1 billion euros (132.49 billion yuan), while Bentley lost 280 million euros (2.2 billion yuan).

Volkswagen said at the time that it would "turn losses into profits within two years, or it will be abandoned". After a loss of 288 million euros (2.2 billion yuan) in 2018, Bentley struggled to turn a profit in 2019, with a profit of 65 million euros and a record sales of 11006 vehicles.

In the first half of this year, Bentley was the only Volkswagen brand to achieve sales growth, with cumulative sales of only 4918 vehicles, but 2.8 per cent more than in the same period in 2019. Bentley said that although the outbreak led to the closure of factories in the UK for nearly two months, the company was still on track to catch up with or surpass global car sales last year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat