In addition to Weibo, there is also WeChat
Please pay attention
WeChat public account
AutoBeta
2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
Share
AutoBeta(AutoBeta.net)10/27 Report--
According to the financial news agency reported, Aichi car plans to be in the second half of 2021 six science board, Aichi car founder and president Fu Qiang said,"The sponsor has been preliminary, The contract has not been signed, It depends on the direct investment situation final decision."
At present, in the new domestic car-building forces camp, NIO, Xiaopeng and Ideal went to the United States to list, and Weima, Nezha and Aichi and other car-building brands are also preparing to complete IPO next year.
According to the data, Aichi Automobile was founded in February 2017, and its founder Fu Qiang is the former president and CEO of Volvo Car China Sales Co., Ltd. Aichi Automobile has successively completed four financing times, obtaining about 8 billion yuan accumulatively. The last round of financing can be traced back to May 2019. Aichi Automobile obtained 1 billion yuan investment from Mingchi Fund and acquired production qualification by taking shares in Jiangling Holdings.
Recently, the existence of Aichi Automobile is also relatively strong, mainly because Aichi Automobile is exposed to force all employees to sell cars. If it cannot be achieved, wages will be delayed.
The exposed PPT shows that the implementation of annual assessment of Aichi Automobile requires senior management employees to collectively carry goods and sell cars. Employees at all levels will have the number of annual assessment indicators in 2020, among which the annual index of senior management of Aichi Automobile Management Committee is 8, the annual index of L1-VP level is 5, and the annual index of L2 director level is 3.
Before completing the annual target, the salary of the above-mentioned senior management personnel will be delayed by 50%. If the target of the current year is completed before the end of the year, all delayed salaries will be reissued and the normal monthly salary payment standard will be restored.
The requirement of "senior management with goods full marketing" is enough to see the sales pressure that Aichi Automobile is facing. Fu Qiang, founder and president of Aichi, said: "Aichi Automobile is a startup company, and our management is also a partner and a boss. It is even more natural for the boss to bring goods and promote the company's products."
At present, Aichi has only one U5 model on sale, but sales are very bleak. According to the data of the association, the cumulative sales volume of Aichi in the first August was only 927 units, plus 500 Aichi U5 exported, and its sales volume was less than 1500 units, which was less than 7% of the car head brand.
When the new power car circle is almost absorbed by Tesla, Wei Lai, Ideal, Xiaopeng and other brands, the squeezed Aichi car is not optimistic by the outside world. Earlier, Fu Qiang in an interview, sales dismal attributed to the impact of the epidemic and marketing bleak. "Our early sales channels have been rolled out, but the epidemic suddenly came, many marketing activities had to be suspended, even the Geneva Motor Show was cancelled and unable to participate."
"Sales are relatively low and market share is not high, which affects its financing." Some analysts said, Including WeiMa, Hezhong, Tianji and Aichi brands plan to go public next year, But even if Wei Lai, Xiaopeng, Ideal and other listing in the United States completed, The financing situation of the new forces of car building is still not optimistic.
Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat
Views: 0
*The comments in the above article only represent the author's personal views and do not represent the views and positions of this website. If you have more insights, please feel free to contribute and share.
© 2024 AutoBeta.Net Tiger Media Company. All rights reserved.