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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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As the flagship MPV model of Toyota's "King of Price increase", nearly 2,000 models will be recalled a few days ago because of quality risks. It has to be said that LM, which has been replaced by Elfa for only half a year, is still able to reach nearly 2000 sales despite a high price increase.
A few days ago, Toyota Motor (China) Investment Co., Ltd. filed the recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the regulations on the Administration of defective Automobile products recall and the measures for the implementation of defective Automobile products recall regulations.
It is decided to recall a total of 1713 imported Lexus LM300h vehicles produced during the period from February 10, 2020 to July 13, 2020 from November 30, 2020.
Due to the inadequate waterproof treatment of the rear combination lamp harness of the vehicle within the scope of this recall, moisture may enter the harness connector during rain or car washing, resulting in a short circuit of the terminal. After the vehicle detects an abnormal line, ABS and other warning lights will be lit, and the wheels may be locked during emergency braking, which in extreme cases may increase the risk of vehicle collision and lead to safety risks.
Although the recall is not the first for the high-priced "van" LM, it has recalled 781 vehicles in April because of computer system problems and the risk of collisions. Toyota's 3080 Elfa and Wilfa were also recalled during the same period.
The reason for the recall is that the software startup program of the parking auxiliary computer carried by the vehicle within the scope of this recall is not perfect, resulting in the warning text displayed by the panoramic monitor in English, which does not meet the requirements of the relevant national mandatory standards on "warning text for the marking of motor vehicles should be in Chinese", which may not play a sufficient warning role to drivers, and may cause vehicle collisions when reversing, and there are hidden dangers.
In this regard, Toyota Motor (China) Investment Co., Ltd. will modify parking computer programs for vehicles within the scope of the recall free of charge, in order to eliminate safety risks.
It is not difficult to see that with such a high starting price and price increase, Lexus LM still has good sales. According to the two models launched by Lexus LM, the official prices are 1.166 million yuan and 1.466 million yuan. Moreover, the price increase of the car has reached 1 million yuan, which means that the price on arrival is close to 3 million, which is better than shoulder-to-shoulder Mercedes-Benz Maybach and other ultra-luxury models.
It is worth noting that after Lexus has just completed the launch of the latest flagship MPV model, LM, due to its low production, it is basically in a state that "one car is hard to get". During the previous epidemic, some dealers explained that some customers' desire to increase the price and lift the car could not place an order, because the order for the car would give priority to "VIP customers", so the price increase of the car was not clear.
Before the launch, the model was often ridiculed by netizens about whether consumers would pay for such a high price increase, but from the current situation, the LM, as a "rich representative model" after Elfa, still has good sales. At the same time, the model has also become a "star model" under Lexus, which is even higher than other models such as LS and GS, and has become one of the supports of Lexus brand.
Public data show that Lexus sold 162000 vehicles in china in the first three quarters, up 12.3% from a year earlier, while Cadillac sold 152300 vehicles in the first three quarters, still lagging behind Lexus.
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