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Just after October, FAW Hongqi brand took the lead in publishing the sales report and became the first brand to release sales. The fact that Red Flag is so keen to announce sales first may have something to do with its brilliant sales performance. October data show that Red Flag has exceeded 20,000 for three months in a row.

FAW Hongqi officially sold 23000 units in October, up 93% from a year earlier, and has sold more than 20, 000 units for three months in a row. From January to October, the cumulative sales of the Red Flag brand was 153000, an increase of 103 per cent over the same period last year. Red Flag has set a sales target of 200000 units this year, and has now achieved 76.5% of the target. In the remaining two months, Red Flag is hopeful to achieve the goal as long as it continues to maintain a good momentum.

Independent brands have always had obstacles on the road of impact on high-end. In recent years, Red Flag has made great adjustments in brand image, product strategy and market positioning. After a number of subdivided products have been launched, the sales volume of Red Flag brand continues to grow. From the perspective of the development in the past four years, the initial sales of the Red Flag brand was only about 3000 vehicles, then jumped to 30, 000 vehicles in 2018, and then to 100000 vehicles in 2019.

From the sales ranking of Chinese luxury brands, the red flag, as an independent brand, has also gained a place. Using September data as a reference, Red Flag officially sold 21500 units in September, higher than Lexus's 20090 and lower than Cadillac's 26000, forming the latest version of the second-tier luxury top three. Volvo sold 17292 units in September, underselling the Red Flag brand for five months in a row.

From the analysis of previous data, Hongqi brand mainly relies on HS5 and H5 models to achieve sales growth. Of these, HS5 sold 10186 vehicles in September, exceeding 10,000 for two consecutive months and 68646 in the previous September, while H5 sold 7399 in September, with a cumulative sales of 44067 from January to September. In addition, after the launch of the 2.0T + 48V micro-mixing system version of medium and large SUV HS7 models, the starting price has further dropped to 270000 yuan, which should boost overall sales.

In terms of new cars, the Red Flag H9 is a recent hot model of the brand, which went on sale at the end of August and is powered by 2.0T+48V light mixing system and 3.0T V6 mechanical supercharging system, with a price range of 30.98-539800 yuan. Red Flag H9 had sales of 2501 vehicles in September, according to the data.

On October 30, Red Flag officially announced its product plans for the next 10 years. Red Flag will build four series of products: l (supreme car), S (sedan car), H (mainstream car) and Q (commercial car). Red Flag H6, New Generation Red Flag H5, Red Flag HS9, Red Flag HS6, Red Flag HS3, Red Flag L3, Red Flag L1, Red Flag LS7, Red Flag LS3, Red Flag LQ7, Red Flag S5, Red Flag MPV and other products are all under planning. By 2030, Red Flag brand products will be expanded to 30.

Of course, with the substantial increase in red flag sales, in addition to the continuous increase in terminal private purchases, some car sources have also flowed to the shared travel market, including Qimiao travel and T3 travel. In terms of government procurement, Wang Guoqiang, deputy general manager of FAW, also said: "of the 100000 cars sold by Hongqi in 2019, only 600 are government public cars, and the rest are to C terminals."

It is indeed surprising that the Red Flag brand has changed so much. For brands, sustainable development may be more important to maintain the stability of products and sales. According to Red Flag's plan, the sales target for 2021 is 400000 vehicles. Such a great leap forward is quite difficult for a brand that has not yet gained a foothold.

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