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2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)11/03 Report--
In today's increasingly competitive automotive market, more and more brands have launched more cost-effective SUV models, even the traditional luxury brand Rolls-Royce, Bentley or super-running brand Lamborghini and Aston Martin can not escape the "true fragrance" law. After all, from the above-mentioned brands, its launch SUV models have received a large number of orders, helping to boost brand sales.
Ferrari, the best of the super-running brands, finally decided to launch SUV models, but compared with other brands, Ferrari positioned them as FUV (Ferrari Utility Vehicle), Ferrari utility vehicle, which will be Ferrari's first SUV in its 80-year history, and the new car is expected to be available in 2021.
Ferrari is also conducting intense tests on the vehicle as it gets closer to a new car interview, and a group of Ferrari Purosangue SUV road-test spy photos have been captured by the media a few days ago. As Ferrari's first SUV model, its exterior design and powertrain will be extremely radical.
The new car will use a four-door body structure, which is about 5 meters long. Although the model in the spy photo may still be a prototype test vehicle, its length and structure should not change. The shape of the new car is similar to that of the Maserati Levante, but the front hood is slightly raised, the engine compartment is slimmer and the overall body is lower.
It is worth mentioning that the new car uses double five-spoke rims. In terms of tail, the rear design of the new car is relatively full, adopting a double-sided double-outlet exhaust layout.
According to the information currently known, the new car may use a plug-in hybrid system from the SF90 Stradale, consisting of a 4.0T V8 engine + three motors, and is expected to launch a V12 version in the future.
It is understood that the new car will be produced on an improved version of the front modular platform, so that the engine will be located behind the front axle and the dual clutch gearbox will be placed on the rear axle section. This layout provides good weight distribution, while the platform is compatible with V6, V8 and V12 engines, as well as various hybrid systems.
The launch of Ferrari SUVs is also a better profit growth as more and more luxury brands are transforming into more cost-effective models. Even Ferrari, as a luxury brand that is harder to make a profit, still maintains profitable performance, but this year has been hit by the epidemic, but it has also been greatly affected. Data showed that its operating income in the second quarter of this year was 571 million euros, down 42.6% year-on-year. Profits fell to 9 million euros and debt increased to 776 million euros. Ferrari has lowered its financial target for 2020.
(Unofficial overseas contamination map)
If the launch of the brand's first SUV is realized, it will also help the brand to achieve a certain sales growth. After all, according to Lamborghini, Aston Martin and other luxury brands, its SUV models have become the models with the largest profit and higher sales volume of the brand. For this, Ferrari's plan to launch SUV also means that it is impossible to escape the law of true fragrance.
As for the positioning of Ferrari's first SUV, officials have said that unlike Aston Martin DBX and Bentley, the new car is more aggressive and radical than Lamborghini Urus. In addition, the starting price of the new car will be much higher than the Lamborghini Urus '$220,000.
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